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описание
Polonia Warszawa operates as a professional football club focused on sports performance, fan engagement, and commercial growth. Sii Poland acts as the hiring organization supporting the recruitment process for this role.
*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
задачи
Manage the marketing department and its budget to achieve club revenue growth;
Develop and implement marketing strategies covering ticket sales, sponsorship, merchandising, and promoting strategic partners;
Create content aligned with the club's values, handle media relations, and organize press releases and conferences;
Take actions to increase ticket and season ticket sales, including designing and running promotional campaigns to boost stadium attendance;
Manage the online sales process through the club's website to ensure a convenient purchasing experience for fans;
Plan and execute social media campaigns across Facebook, X, YouTube, LinkedIn, Instagram, and TikTok to increase follower count;
Support the creation of an attractive merchandise offer and coordinate campaigns, photo/video sessions, and online promotions;
Build long-term relationships with sponsors, advertisers, VIPs, influencers, and fan groups;
Recruit, train, coach, and manage the daily work of the marketing team;
Conduct performance reviews and set SMART/OKR goals while fostering a positive, high-performance team culture;
Create and monitor dashboards and KPIs with monthly reporting to the club's management;
Cooperate closely with sales, finance, sports, and academy departments to support the club's overall goals.
требования
Minimum 2 years of experience as a Marketing Manager;
Ability to translate creative ideas into measurable goals to support the organization in generating profits;
Strong knowledge of social media, visual trends, and end-customer communication;
Financial management and budget control skills;
Communicative level of English;
Willingness to work non-standard hours, including match days;
Excellent project management and organizational skills, with the ability to deliver results on time, within budget, and with attention to detail;
Problem-solving and conflict management skills;
Ease in networking and building relationships with various stakeholder groups;
Nice to have: Experience in the sports/football industry or interest in this field.