Маркетолог

EDF is one of the leading energy businesses in the United Kingdom, committed to driving the transition towards An Electric Britain and creating meaningful customer engagement.

• Lead the digital marketing strategy for EDF Business and Wholesale Services (BWS);
• Lead and deliver BWS-wide digital marketing campaigns across web, paid media, email, social and search channels;
• Own website optimisation, SEO and GEO best practice to improve visibility, engagement and conversion;
• Measure campaign effectiveness, analyse performance data and implement continuous improvements;
• Provide editorial governance across digital content, thought leadership, podcasts and social media channels;
• Collaborate with internal stakeholders and external partners to create consistent, customer-focused marketing experiences.

- Bring strong digital expertise, commercial awareness and a proven ability to deliver impactful multi-channel strategies; - Have experience delivering multi-channel digital marketing campaigns across SEO, SEM, email marketing, social media and display advertising; - Be skilled in using marketing databases, analytics platforms, campaign performance analysis and A/B testing to drive measurable outcomes; - Know how to manage website performance using tools such as Google Analytics, SEMrush, Peek.ai and other SEO or Generative Engine Optimisation (GEO) platforms; - Be able to develop and govern website content, thought leadership, podcasts and social media activity within brand and regulatory standards; - Have experience creating integrated campaign and channel strategies that improve engagement, conversion and commercial performance; - Be experienced in managing marketing budgets, forecasting expenditure and demonstrating return on investment; - Have a proven ability in leading, developing and coaching high-performing teams; - Excel at building trusted relationships and influencing stakeholders across multiple business functions; - Be skilled in using customer insight and performance data to inform strategic decisions and optimise marketing activity; - Have experience managing agencies and external suppliers to deliver high-quality outcomes and value; - Be familiar with working with CRM platforms, including Microsoft Dynamics CRM, to support lead generation and lead nurturing; - Have experience creating and managing digital content strategies including blogs, editorial plans and podcast marketing; - Be able to work with modern website platforms such as Drupal and Sanity; - Demonstrate an ability to drive innovation through the adoption of emerging digital tools, trends and technologies; - Be capable of operating effectively within regulated environments while maintaining strong governance and brand compliance; - Nice to have: , , .

• Starting salary of £57,600;
• Potential for an annual bonus;
• Market-leading pension scheme;
• Customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.