Reporting to Co-President Aileen Crowley, you will be the marketing counterpart to our product, commercial, and client functions, owning category positioning, product marketing, thought leadership, demand generation, and brand.
As our first dedicated marketing hire, you will own Sureel's voice, strategy, and execution across channels. The focus is on reaching the right audiences rather than maximizing reach, with an emphasis on rights holders, DSPs, AI companies, and other organizations that matter to Sureel's growth.
You will develop distinct narratives for each side of the ecosystem while maintaining one coherent Sureel brand and category. You'll turn Sureel's product architecture, industry frameworks, research, and standards work into clear, compelling stories that help shape how the industry understands AI rights and licensing.
A core part of the role will be category creation: establishing the language, concepts, narratives, and proof points through which the industry understands AI rights and licensing, and positioning Sureel within that category.
You will also help determine where Sureel should have a public presence, focusing on the channels, events, communities, and forums where our audiences actually engage. You'll be comfortable developing a marketing strategy for senior leadership and creating the content and materials needed to bring that strategy to life.
Lead Sureel's marketing function end-to-end, including category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand, and execution.Own product marketing across the Sureel stack, translating technical capabilities into clear value propositions, use cases, differentiation, and messaging for each customer segment.Create sales and executive materials, including pitches, case studies, demos, and other collateral.Build targeted demand among the organizations that matter most to Sureel, prioritizing qualified rights holders, AI companies, platforms, and ecosystem partners over broad reach.Build the right communication channels and programs to educate, nurture, and activate key audiences, including targeted email where appropriate.Lead thought leadership across Sureel and the broader AI rights and licensing landscape, turning complex technical and economic concepts into narratives that influence industry decision-makers.Develop Sureel's brand and market positioning, creating a clear and consistent identity across audiences and channels.Own event and industry presence, identifying the conferences, forums, working groups, and communities where participation can advance adoption, partnerships, or awareness.Turn pilots, integrations, partner outcomes, research, and product data into proof points and case studies that demonstrate Sureel's value.Track how the market is being framed, including how AI companies, rights holders, regulators, standards bodies, competitors, and media are talking about AI rights and licensing, and use those insights to refine Sureel's positioning.Support leadership on announcements, conferences, and PR, working with Warner Music Group brand and communications teams where appropriate.Manage agency, influencer, and creative partners, ensuring work is aligned with Sureel's brand and budget.Create repeatable marketing systems, including templates, timelines, budgets, and ways to understand what is working.Oversee compelling demo videos and other creative work that clearly communicate Sureel's products and value to clients and partners.Handle confidential and proprietary information with discretion and integrity.
