marketing specialist in B2B fintech

Kanzum is a B2B fintech platform building embedded financial infrastructure and cross-border payment solutions across Africa, MENA, and Asia.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Launch, manage, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid channels;
• Manage advertising budgets and scale successful growth hypotheses;
• Run A/B tests across creatives, audiences, and landing pages;
• Analyze the full funnel from click to deal and improve CPL and conversion rates;
• Work with HubSpot, Apollo, Clay, and marketing analytics;
• Partner closely with the CMO and Sales team to improve lead quality and grow pipeline;
• Explore new acquisition channels and growth opportunities.

• 3+ Years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition;
• Experience in B2B SaaS, FinTech, AI, or other tech companies;
• Strong hands-on experience with Google Ads and LinkedIn Ads;
• Experience with Meta Ads and other paid channels;
• Understanding of the full customer journey from acquisition to revenue;
• Experience with HubSpot or similar CRM platforms;
• Experience with Apollo, Clay, or similar data enrichment tools;
• Strong analytical and data-driven mindset;
• English level: B2+ / C1;
• Nice to have: ABM experience, long B2B sales cycles, GA4, Looker Studio, SQL, marketing automation, and AI tools such as ChatGPT, Claude, or Gemini.

• No conditions specified