As our Performance Marketing Manager, you'll own the performance of our acquisition channels, ensuring marketing investment delivers sustainable growth and outstanding return.
Paid Media Strategy & Optimisation
Manage and optimise paid search, paid social and local paid media campaignsAllocate budgets effectively across locations, channels and servicesMonitor performance against targets and make data-driven recommendations to maximise return on investmentDrive booking growth while continually improving cost per acquisitionSearch Visibility & Demand Generation
Lead keyword and search intent strategy across eye care and hearing care servicesImprove non-brand organic visibility and increase organically generated bookingsWork closely with our Marketing Technology team to prioritise technical SEO opportunitiesConversion Rate Optimisation
Develop landing page and campaign briefs focused on improving conversion performanceCollaborate on experimentation, attribution, tracking and CRO initiativesBuild a strong test-and-learn culture that continually improves acquisition efficiencyAnalytics & Insights
Analyse performance across channels and challenge platform-reported results where appropriateDesign and support incrementality testing to understand the true impact of marketing activityProduce meaningful reports and recommendations for senior stakeholdersIdentify emerging opportunities, risks and areas for optimisationStakeholder & Agency Management
Partner with Operations teams to align marketing activity with branch capacity and demandManage external agency relationships where requiredPresent clear and actionable performance insights to senior leadersAI & Performance Marketing
The future of acquisition marketing is increasingly powered by automation and AI. We're looking for someone who embraces these tools while maintaining a healthy level of commercial scepticism.
Scale campaign and creative testingSupport keyword and intent analysisImprove search visibility across traditional and AI-driven search experiencesLeverage automated bidding and campaign technologies effectivelyMost importantly, you'll know how to separate platform-reported success from genuine business impact.
Hybrid working (3 days on site, 2 days working from home)Opportunities for professional developmentA supportive and collaborative cultureThe chance to work across two leading healthcare brandsThe opportunity to shape the future of patient acquisition in a data-led organisationLeightons Opticians & Hearing Care is an equal opportunities employer. We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process where required.
