marketing manager in the automotive industry

DENZA is an automotive brand developed by BYD, focused on building brand awareness and driving sales in the local market through marketing, public relations, dealer support, and localized campaigns.

• Develop and execute regional marketing strategies and annual brand plans aligned with business objectives and Global Marketing Strategic Guidelines;
• Execute regional marketing activities, including national events, advertising, and digital campaigns, in collaboration with the European PR and Event team;
• Maintain relationships with press, media, agencies, and social influencers;
• Handle public relations issues promptly;
• Supervise dealer marketing plans and execution;
• Provide dealers with marketing support and guidance;
• Conduct regional market research and monitor competitor activities;
• Analyze post-event effectiveness and feed findings into the marketing planning process;
• Steer the marketing budget, ensure rational use of funds, and optimize ROI;
• Represent the brand within the region, industry, and key media;
• Ensure dealer websites, signage, and marketing materials are localized, up to date, and compliant with BYD CI policy;
• Take on additional tasks assigned by the Country Manager and senior management to support company growth objectives.

• 3–5 Years of marketing experience in the premium automotive industry;
• Experience managing online and offline marketing campaigns;
• Knowledge of CRM systems, social media, and marketing tools;
• Ability to organize events and promotional activities;
• Creative mindset, strong organizational skills, and attention to detail;
• Excellent communication and interpersonal skills;
• Ability to analyze campaign performance and prepare reports;
• Fluent in English and the local market language;
• Experience working with premium/VIP customers.

• Warsaw, Mazowieckie, Poland.