marketing manager in sporting goods

New Balance is a sporting goods manufacturer that creates sports products and promotes positive change through sport and craftsmanship. The company operates across global communities and focuses on innovation, creativity, and inclusive culture.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Deliver an annual Performance Media roadmap and vision to the business;
• Lead the EMEA lower-funnel strategy across Paid Search, Paid Social, Display, and Shopping;
• Connect investment allocation across channels and campaigns to business priorities and performance;
• Create a regional approach to key calendar moments balancing short-term revenue growth with long-term marketing goals and customer acquisition;
• Act as the regional Performance Media champion for Global and Local marketing counterparts;
• Lead the annual briefing process for Performance Media agency Brave Bison;
• Set clear KPIs, expectations, and direction aligned with business objectives;
• Foster working relationships with agency leadership and ensure governance and team motivation;
• Identify and develop business cases for new channels and market opportunities, particularly Agentic Commerce and AI Discovery;
• Manage the RACI and line management of the Performance Media team;
• Build regional expertise and support team member growth;
• Build strong connections with other Paid Marketing Managers;
• Align Performance Media plans with CRM, Organic, and Key Account teams;
• Work with Internal Analytics teams to create data-driven measurement beyond last-click solutions;
• Bridge Performance Media and the eCommerce Team;
• Ensure media investment decisions are grounded in commercial performance and supported by data;
• Report key campaign results to Senior Business Leaders using industry research and category trends.

• Relevant experience in performance marketing and strategy, ideally in a brand or agency environment;
• Proven experience developing region-wide Performance strategies and roadmaps;
• Ability to translate data and insights into actionable business decisions;
• Significant expertise across Paid Search, Social, Programmatic, Shopping, and Display channels;
• Strong marketing and commercial acumen across brand and revenue goals;
• Excellent presentation skills and ability to translate complex channel details into clear actions for senior leadership;
• Agile and proactive approach with the ability to multitask and prioritize in a fast-paced environment;
• Experience leading agency relationships;
• Experience managing internal teams and developing team members;
• Experience with campaign management, analytics, and reporting tools such as GA4, Meta Business Manager, PowerBI, Excel, and PowerPoint;
• Clear understanding of and passion for sneakers, fashion, youth culture, and sports;
• Passion for the Paid Media industry and willingness to work with new innovation opportunities;
• Fluent English;
• Ability to travel up to 15%;
• Nice to have: Organic/SEO experience, relationships with key media owners, an industry network, other European languages.

• Discretionary bonus opportunity;
• Discount on health insurance;
• 8% Holiday allowance;
• Flexible working hours;
• Pension scheme;
• 25 Days of annual leave per year;
• Up to €300 travel allowance each month;
• On-site gym;
• Employee discount;
• Work-from-home allowance;
• Home working equipment;
• Sports subscription services;
• Flexibility to work 20 days from anywhere each year;
• Wellbeing and mental health benefit with a 24/7 Employment Assistance Program and Support.