Marketing manager in robotic-assisted surgery

It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.

• Understand the market – Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
• Develop and execute marketing tactics with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery. This includes detailed activities to be implemented in a defined timeline and budget alignment with Director Marketing Fr BNL and Event organization team, strong collaboration with the European marketing team and local sales leadership.
• Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and action planning purposes.
• Deliver corporate clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products, and system sales.
• Partner with key surgeon champions (KOLs) to develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da VinciÒ Surgery.
• Develop proctors based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes.
• Work closely with Local Market Access Manager team to assist in development and execution of cost effectiveness/ value strategies in key markets.
• Collect, analyze, and share competitive data for strategic positioning and initiatives.
• Validate Clinical and Economical data with reference case observation center, key surgeon champions (KOLs) and proctors.
• Develop and implement Intuitive’s presence at key national conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, tradeshow booth promotion and presence.

• University's degree in life science or business discipline.
• Minimum 6 years of related experience with a university degree minimum related experience or equivalent including Clinical/Product marketing experience in a therapeutic medical device company.
• Proven ability to effectively position and procedure/product messages and develop strong sales support to drive desired adoption.
• Demonstrated success in building and delivering clinical education and marketing programs to drive product/procedure growth.
• Proven success integrating business insights into broad Marketing strategies and plans
• Experienced managing departmental and cross-functional projects in the medical device or related industry.
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.
• A keen ability to manage projects, keeping budget, organizing, prioritizing, and coping with multiple tasks.
• Proven ability to influence peers, build credibility with a highly educated customer base.
• Excellent verbal/written communication, teamwork, and interpersonal work across multiple constituents.
• Strong knowledge of the MS Office product suite.
• Fluent in English & Dutch.
• Field position, ability to travel 50% (Domestic, international).
• Будет плюсом: General Surgery, Urology, Gynecology or Thoracic experience preferred; Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired; French is a plus

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