marketing manager in premium retail

Deckers Brands creates lifestyle products through brands including UGG, HOKA, Teva and Koolaburra by UGG, while promoting sustainable business practices, socially responsible operations, community involvement, and employee development.

• Own the seasonal and annual retail marketing strategy across EMEA, aligning it with global brand priorities, go-to-market calendars, and commercial objectives;
• Develop and execute retail campaigns, product launches, store openings, and key brand moments across HOKA retail environments;
• Collaborate with Visual Merchandising, Creative, and Brand teams to deliver premium retail storytelling and engaging consumer journeys;
• Drive store traffic, consumer engagement, and loyalty through activations, events, community-led initiatives, and omnichannel marketing programs;
• Partner with CRM, Digital, and Paid Media teams to create connected online-to-offline consumer experiences that increase awareness, conversion, and retention;
• Ensure a consistent and elevated HOKA brand presence across all retail touchpoints while adhering to brand standards and consumer expectations;
• Analyse campaign effectiveness and retail performance metrics to identify opportunities for optimising consumer experiences.

• Extensive experience in retail marketing, brand marketing, visual merchandising, or related disciplines within EMEA/global sportswear, lifestyle, fashion, or performance brands;
• Proven success leading integrated marketing campaigns from strategy through execution;
• Strong understanding of retail marketing, physical brand experiences, and consumer engagement strategies;
• Knowledge of visual merchandising principles and omnichannel consumer journeys;
• Strategic and commercially minded approach to retail marketing;
• Ability to operate at both strategic and executional levels;
• Ability to manage multiple priorities and stakeholders in a fast-paced environment;
• Strong collaboration, relationship-building, and cross-functional influencing skills;
• Curiosity about evolving consumer trends, retail innovation, running culture, and lifestyle communities across EMEA;
• Fluent English;
• Nice to have: additional European languages.

• Competitive pay and bonuses;
• Generous holiday allowance and bank holidays;
• Half-day Fridays when weekly work is completed;
• Employee discounts, perks, and volunteering opportunities;
• Personal and professional development support, including the Global Mentorship Programme.