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Marketing manager in payment technology
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описание
задачи
- Lead the brand and corporate positioning strategy across multiple international markets, ensuring consistency for both business clients and end-users.
- Define and oversee the global brand system, design governance, and creative frameworks to guide marketing teams in their regional campaigns.
- Act as a hands-on leader, personally developing corporate narratives, campaign concepts, and executive communications while managing agency relationships.
- Drive internal communications and corporate affairs, working closely with the executive leadership team to shape reputation and brand perception.
- Manage the corporate marketing budget and track performance against key brand KPIs to demonstrate the impact of communication efforts on business growth.
требования
- Approximately 10 years of experience in brand management, PR, or corporate marketing, including significant leadership experience within an international environment.
- A proven track record of building brand awareness or shifting brand perception in complex, regulated B2B2C sectors such as financial services or payment technology.
- Strong stakeholder management skills with the ability to lead senior specialists and collaborate effectively across diverse business functions.
- Fluency in both German and English.
условия
- Competitive salary
- Opportunity to lead brand strategy for a large-scale, pan-European organization.
- Flexible working conditions within a collaborative, international environment.
навыки
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