marketing manager in luxury technology

ASBC Georgia is an official partner of global technology and luxury leaders. It represents Bang & Olufsen, a Danish luxury brand known for its sound, design, craftsmanship, and innovation, in the Georgian luxury and premium technology market.

• Develop and execute the local marketing strategy in line with Bang & Olufsen’s global brand positioning and guidelines
• Plan and manage integrated digital, social media, PR, influencer, and offline marketing campaigns
• Develop creative initiatives that communicate the brand’s heritage, design, craftsmanship, technology, and premium lifestyle positioning
• Plan and execute product launches, exclusive events, VIP experiences, and brand activations
• Build partnerships with luxury, design, architecture, hospitality, automotive, fashion, and lifestyle brands
• Develop relationships with media, influencers, KOLs, designers, architects, and other relevant partners
• Work with Sales and Retail teams to support brand awareness, customer acquisition, store traffic, and sales growth
• Manage external agencies, creative partners, and marketing suppliers
• Monitor campaign performance, marketing KPIs, budgets, and ROI, and provide regular reports to management
• Ensure consistent, premium Bang & Olufsen brand representation across customer touchpoints

• At least 2 years of experience as a Marketing Manager or in a similar marketing role
• Bachelor’s degree in Marketing, Business Administration, Management, Communications, or a related field
• Strong knowledge of brand, digital, social media, PR, campaign, and event marketing
• Experience developing and executing marketing strategies and campaigns
• Strong project management, analytical, communication, and presentation skills
• Creative mindset and strong commercial awareness
• Excellent attention to detail and understanding of premium/luxury brand positioning
• Fluent Georgian and strong English communication skills
• Proficiency in Microsoft Office and relevant digital marketing tools
• Strategic, creative, and hands-on approach; understanding of luxury marketing as building desire, creating exceptional experiences, and developing an emotional connection with a brand; passion for luxury, design, technology, culture, and lifestyle; ability to turn creative ideas into measurable business results
• Будет плюсом: specialization in Marketing, experience in luxury, premium consumer goods, technology, retail, fashion, hospitality, design, or automotive

• Competitive salary and bonus system
• Fully covered health insurance
• Loyalty program
• International working environment and collaboration with global teams
• Opportunities to work across luxury, technology, design, retail, and lifestyle industries
• Professional growth within the company