marketing manager in healthcare

MANUAL is a healthcare company that provides personalised care across weight loss, menopause, hair loss, and TRT. Its Voy brand supports over 1 million members across the UK, Germany, and Brazil.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own growth performance, managing acquisition, conversion, CAC, and scalable revenue growth across the funnel;
• Lead performance across paid search, paid social, affiliates, and other key paid channels;
• Improve channel efficiency, creative performance, and conversion rates;
• Identify growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways;
• Partner with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and customer lifetime value;
• Build and execute an experimentation roadmap across acquisition, CRO, and product experience;
• Define and evolve attribution frameworks, success metrics, and reporting structures;
• Use cohort analysis, funnel diagnostics, and incrementality to evaluate performance;
• Collaborate with product, creative, clinical, data, and strategy teams on growth initiatives;
• Translate performance insights into recommendations for senior stakeholders;
• Influence roadmap prioritisation and investment decisions.

• Strong experience in growth or performance marketing within a fast-growing DTC, consumer tech, healthtech, or subscription business;
• Hands-on experience managing and scaling paid acquisition channels such as Meta, Google, and affiliates;
• Commercial understanding of pricing, conversion, retention, and product experience;
• Highly analytical and hypothesis-driven approach;
• Full-funnel understanding of the customer journey and lifecycle;
• Comfortable working with ambiguity, moving quickly, and testing ideas;
• Strong spreadsheet and analytical skills with Google Sheets, Excel, Looker, or Tableau;
• Ability to communicate complex performance data as clear, actionable insights;
• Nice to have: experience in healthcare, wellness, or other regulated industries, strong creative instincts and experience partnering with creative teams, understanding of SEO, content, and PR.

• No conditions specified