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описание
Alan integrates insurance, prevention, and care into a single user experience. It provides health insurance and prevention services to over 1 million members and partners with more than 40,000 companies.
задачи
Build an international brand playbook for market launches, M&A integration, and local partnerships
Develop the concept, format, and multi-country activation plan for an international health event, including the resources required
Create a repeatable product launch go-to-market playbook covering positioning, messaging, channels, and sequencing, and test it with Product Marketing on an upcoming launch
Turn the Creative Director’s vision into concrete initiatives
Structure how the Brand team sets and tracks its OKRs
требования
1–2 Years of experience in marketing, brand, or communications in an agency, scale-up, or corporate environment
Solid marketing and go-to-market fundamentals, including positioning, messaging, channels, and launch sequencing
Excellent structuring and writing skills
Strong written and verbal communication skills in English
Based in Paris or willing to relocate to Paris
Будет плюсом: exposure to international expansion, market entry, or M&A; experience supporting a product launch; experience with event strategy or brand activations; familiarity with OKRs; French
условия
Flexible working hours
Country-specific commuter benefits
Training policy, free books, and a budget to attend and speak at conferences when opportunities arise
