Marketing manager in fuel cards

Citifuel is a company which provides comprehensive services for truck drivers in the U.S., and our team operates across three countries — Uzbekistan, the U.S., and Canada. We are currently expanding our team and looking for an experienced Marketing Manager to drive and optimize our international sales operations. The Marketing Manager is responsible for growing the cardholder base, building partnerships with fuel networks and the trucking community, and promoting the Citifuel brand among truck drivers.

• Develop and execute a marketing strategy to acquire new fuel card holders (owner-operators, small fleets, dispatch companies)
• Run digital channels: targeted advertising (Meta, Google Ads), SEO/SEM, email and SMS campaigns
• Build brand presence in trucking communities: Facebook groups, forums, YouTube, TikTok, trucker podcasts
• Establish partnerships with fuel stations/networks, truck stops, carrier associations, and dispatch services
• Organize company participation in industry trade shows and events (e.g., MATS and other trucking expos)
• Develop referral and bonus programs to retain customers and drive word-of-mouth growth among truck drivers
• Create content: fuel-savings case studies, how-to guides for using the card, video and social media posts
• Analyze campaign performance (CAC, conversion rate, cardholder LTV) and prepare regular reporting
• Coordinate with sales/customer support and with designers/contractors (agencies, freelancers)
• Monitor competitors and market trends in fuel cards and US trucking/freight
• Manage the marketing budget and optimize customer acquisition spend

• 2–3+ years of marketing experience, ideally in B2B/B2C in the US market
• Strong English proficiency (working with the US market and audience)
• Hands-on digital marketing skills: targeted advertising, social media marketing, email marketing, basic analytics (Google Analytics, Meta Ads Manager)
• Understanding of the trucker audience (owner-operators, small fleets) and how to reach them
• Experience with CRM systems and marketing automation tools
• Analytical mindset, comfortable working with data and drawing conclusions from it
• Negotiation skills and ability to build partnerships
• Creativity and ability to produce engaging content for a niche audience
• Self-driven, proactive, able to manage multiple tasks at once
• Будет плюсом: Experience in trucking, logistics, fuel cards, or related fintech products is a plus; A degree in marketing, business, or a related field is a plus

• Official employment in accordance with the Labor Code of the Republic of Uzbekistan
• Stable salary, discussed individually based on interview results
• Work schedule: 5/2, from 7:00 PM to 3:00 AM Tashkent time
• Comfortable workplace in a modern office
• Opportunities for professional and career growth
• The opportunity to directly influence the development of Sales Experience and key company processes