marketing manager in FMCG

Reckitt develops hygiene, health, and nutrition brands focused on protecting, healing, and nurturing people while contributing to a cleaner and healthier world. Its Sales teams support in-store and online access to these products across competitive consumer goods categories.

• Develop and execute customer and shopper marketing strategies aligned with brand priorities and commercial objectives;
• Translate shopper, consumer, and market insights into actionable growth plans across customers and channels;
• Partner with Sales, Marketing, Supply, and Category teams to deliver aligned business plans and drive category growth;
• Lead promotional planning, activation calendars, visibility initiatives, and omnichannel shopper engagement programs;
• Manage the development and production of point-of-sale materials in line with brand guidelines and customer requirements;
• Oversee activation plans from briefing through delivery;
• Lead relationships with creative, production, and activation agencies, managing timelines, budgets, feedback, and execution quality;
• Build data-driven customer presentations and business cases;
• Monitor market trends, competitor activity, shopper behaviour, and campaign performance to identify optimisation and growth opportunities;
• Manage shopper marketing investments and evaluate promotional ROI, sell-out performance, and execution KPIs.

• Degree in Marketing, Business Administration, Economics, or a related field;
• 3–4 Years of experience in Customer Marketing, Shopper Marketing, Trade Marketing, Category Management, or a similar commercial role within the FMCG industry;
• Strong commercial acumen and a results-driven mindset;
• Ability to translate shopper, consumer, and market insights into growth opportunities and actionable business plans;
• Understanding of the Portuguese retail landscape, customer dynamics, category management principles, and commercial planning processes;
• Experience working with creative and production agencies, including campaign development and execution;
• Excellent communication and presentation skills;
• Collaborative approach to working with cross-functional teams and external partners;
• Advanced Excel skills and confidence working with large datasets;
• Fluent in Portuguese and English;
• Nice to have: Experience with Nielsen, Circana, and Emnos.

• Parental benefits, an Employee Assistance Program, and life insurance;
• Other benefits aligned with the local market;
• Global share plans;
• Short-term incentives for eligible roles;
• Pay aligned with Reckitt's pay-for-performance philosophy.