Marketing manager in fintech

We’re looking for a hands-on Growth & Lifecycle Marketing Manager to build and scale our marketing engine. You will own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership initiatives targeting a defined B2B audience. This role is ideal for someone who combines strategic thinking with strong execution skills and is comfortable operating in a fast-moving environment.

• own lifecycle marketing in HubSpot
• drive outbound demand generation
• lead content and thought leadership initiatives targeting a defined B2B audience

• 3–7 years in B2B marketing, preferably in fintech, or regulated industries
• Proven experience with HubSpot or similar marketing automation tools
• Strong background in lifecycle marketing and demand generation
• Audience segmentation
• Funnel optimization
• Email and outbound campaign execution
• Ability to translate complex technical or regulatory topics into clear content
• Strong writing and communication skills
• Experience working cross-functionally with product and technical teams
• Hands-on and execution-focused
• Comfortable building from 0 → 1
• Data-driven and results-oriented
• High ownership and accountability
• Будет плюсом: Experience targeting financial, or compliance-related audiences; Familiarity with fintech regulations (PSD2, MiCA, AMLD, etc.); Experience scaling marketing

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