marketing manager in femtech

Flo develops a digital health app focused on female health, offering AI-powered, privacy-first, clinically backed support. Its product helps users understand their bodies and includes a perimenopause category.

• Plan and execute integrated campaigns that build brand equity and drive commercial growth in the perimenopause category, from positioning and creative development through launch, asset production, and performance review
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure consistent campaigns with broad reach
• Own the campaign calendar and prioritize high-impact cultural and category moments, including Menopause Awareness Month, and competitive timing
• Identify new channel and partnership opportunities to build category reach and credibility, including brand partnerships, category-specific media, and podcasts
• Manage campaign budgets and demonstrate commercial impact; work with Analytics to track installs and revenue and prioritize investments that deliver measurable results

• 7+ Years of experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review
• Experience launching or scaling a commercial product or category push in a competitive market, with a strong understanding of cultural moments to activate around
• Cross-functional experience with Creative, Product Marketing, Growth, Social Growth, PR, and UA; able to manage creative production, internal and external teams, and multiple stakeholders
• Analytical mindset, with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution
• Strong understanding of women's health audiences
• Будет плюсом: Experience marketing to women aged 35+ or life-stage-specific audiences, a background in high-trust categories such as healthtech, femtech, finance, or insurance, experience in the US market, and exposure to the perimenopause/menopause category and its competitive landscape

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
• Accelerated professional growth through impactful work and learning support
• 5-Week fully paid sabbatical after 5 years
• Flo Premium for friends and family, plus health, pension, and wellbeing perks
• Hybrid model with 3 days per week in the office