marketing manager in consumer health

Haleon is a consumer health company providing everyday health products through trusted brands such as Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®. Its portfolio operates across resilient and growing consumer health categories, combining human understanding with science.

• Support the Brand Lead in delivering market share, sales, and profit growth for an assigned Global Brand or portfolio;
• Monitor market performance and Global Brand KPIs within Europe, analyze variances, and implement corrective actions;
• Support the translation of Global Brand strategy at the Europe level and define localization approaches for global campaigns and brand assets;
• Contribute to the development of the Europe brand plan aligned with category strategy;
• Plan, oversee, and evaluate Europe-level and local marketing activations across consumer and trade channels;
• Develop media plans, adapt creative materials, deliver consumer campaigns, and support new product launches;
• Collaborate with in-market activation teams to drive end-to-end brand activation across pricing and promotions, media, retail execution, digital commerce, and NPD;
• Gather and structure Europe-specific insights and learnings to contribute to the evolution of global brand strategy;
• Lead stand-alone brand projects in Europe, including innovation, communication, expert/HCP, and commex initiatives in collaboration with other functions.

• Significant experience in FMCG and/or healthcare with a proven track record of achievement;
• Strong commercial and analytical capability, including developing and overseeing brand execution plans and managing A&P budgets;
• Experience with new product launches and large-scale communication campaigns, including digital activation;
• Understanding of evolving customer, retail, and channel practices across diverse markets;
• Nice to have: Proven ability to collaborate with stakeholders and deliver results in a matrix organisation, strong financial capabilities and business acumen, ability to adapt across changing situations and evolving job demands, experience in the healthcare and/or wellness industry.

• The job posting closes on 2026-09-09;
• Haleon supports reasonable adjustments and accommodations throughout the recruitment process.