marketing manager for virtual numbers

Virtual Numbers is a Yesim product that provides users with a phone number in another country through the Yesim app. It receives SMS, including verification codes, without exposing users’ personal numbers.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead marketing for Virtual Numbers end to end, with ownership of the marketing plan, budget, channel mix, tests, and budget allocation by country
• Collaborate with the Product Manager and marketing team on positioning and messaging, combining market and channel insights with customer research, user feedback, and product vision
• Brief existing specialists, plan campaigns, set priorities, and oversee execution across paid user acquisition, SEO, ASO, design, influencer marketing, affiliate, and CRM
• Work with senior stakeholders to develop high-level strategy

• 5+ Years in digital performance marketing for consumer web or app products, including ownership of a revenue or acquisition target, not only a channel
• Hands-on paid search experience and depth in at least one other paid channel, such as Meta, Apple Search Ads, or TikTok, with meaningful budgets
• International marketing experience across several markets and languages; experience in a single domestic market is not enough
• Strong analytical skills, including CAC, payback, ROAS, cohorts, sound test design, and understanding attribution limitations
• Comfortable working directly with data in tools such as AppsFlyer and PostHog
• Track record of getting things done through people you do not manage
• Fluent English
• Clear ambition to build a team
• Будет плюсом: Fluent Russian or Ukrainian, experience with subscription or consumer apps, telecom, privacy and security (VPN, identity), or fintech products, working knowledge of SEO, ASO, CRM and lifecycle, or influencer marketing, experience launching a new product line or market, startup or founder background

• A substantial budget from day one, plus support from specialists on a high-performing marketing team
• If Virtual Numbers continues to grow, the role can expand into the product’s marketing leadership role, with broader scope, more budget, and input into team building
• International team that values creativity and initiative
• Open communication culture without bureaucracy