marketing manager for hospitality

Hilton is a global hospitality company that operates hotels and hospitality brands, creating guest experiences and shaping the future of travel.

• Take ownership of the hotel's marketing activities from strategy and creative concepts through campaign execution and impact measurement;
• Develop creative marketing concepts and campaigns for the hotel, restaurants, bars, events and experiences;
• Create content for digital, social, print and on-property communications;
• Identify key moments and cultural opportunities and turn them into campaigns, activations and hotel experiences;
• Develop and execute the hotel's annual marketing plan and strategy;
• Manage campaign development from concept creation and briefing through production, launch and performance review;
• Coordinate with photographers, videographers, designers, agencies and other creative partners;
• Develop campaigns for hotel openings, refurbishments, food and beverage concepts, conferences, banqueting, events and other business areas;
• Manage the hotel's presence across Hilton digital channels and branded websites;
• Build and maintain professional networks across hospitality, marketing, media and creative industries;
• Develop relationships with Hilton and EMEA stakeholders and identify cross-market collaboration opportunities;
• Build relationships with local media, creators, influencers, cultural partners and other third parties;
• Identify collaborations and partnerships that strengthen the hotel's positioning and reach new audiences;
• Develop and implement PR and storytelling initiatives for launches, events, awards, successes and new products;
• Work with Event Managers, Food & Beverage, Sales and other hotel departments on integrated promotional concepts;
• Research market trends, competitors, guest behaviour and emerging platforms;
• Manage the marketing budget and allocate resources across campaigns, content production, partnerships and other activities;
• Track marketing performance, evaluate campaign results and apply insights to future activities;
• Maintain media, marketing and partner databases and provide monthly reporting.

• Previous marketing experience, ideally in hospitality, lifestyle, travel, food and beverage or another experience-driven brand;
• Strong creative instinct and ability to translate commercial objectives into campaigns, content and experiences;
• Experience developing and executing integrated campaigns across digital, social, PR, partnerships, events and offline channels;
• Strong networking and relationship-building skills across functions, brands, markets and cultures;
• Collaborative mindset and confidence contributing to a wider marketing community;
• Good eye for visual communication, design, photography and brand storytelling;
• Strong copywriting and communications skills;
• Experience briefing and managing designers, photographers, videographers, agencies or other creative partners;
• Strong understanding of digital and social media and interest in emerging platforms, formats and cultural trends;
• Ability to balance creativity with commercial thinking and evaluate business indicators, audiences, competition and campaign performance;
• Experience developing marketing plans and managing campaigns within agreed budgets;
• Excellent project and time management skills with the ability to manage several initiatives simultaneously;
• Ability to work independently while collaborating with departments and senior stakeholders;
• Excellent written and verbal communication skills in English and German;
• Nice to have: Knowledge of graphic and design tools, proficiency in Microsoft Office and project management tools, a relevant degree in marketing, communications, business, design or a related field.

• Performance-based compensation in line with industry standards and the applicable collective bargaining agreement;
• Vacation entitlement in accordance with the collective bargaining agreement;
• Worldwide accommodation at Hilton hotels at attractive employee rates;
• Access to Hilton Worldwide University with learning and development opportunities;
• Regular internal training and professional growth opportunities;
• Welcome programme and company orientation;
• Career development within Hilton.