marketing manager for golf club

Accor is a global hospitality company. Swissôtel Hotels & Resorts, part of the Accor family, operates contemporary hotels focused on Swiss hospitality, while Swissôtel Wellness Resort Alatau Almaty combines modern luxury with natural surroundings.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Develop and implement the Golf Club’s overall marketing strategy and annual marketing plan;
• Develop and execute campaigns promoting club memberships, golf services, tournaments and events;
• Strengthen brand positioning and awareness within the target market;
• Identify marketing opportunities to increase audience engagement and membership acquisition;
• Plan and manage the marketing budget and monitor expenditure;
• Manage and develop the Club’s Instagram and TikTok presence;
• Develop and maintain a comprehensive content calendar;
• Coordinate photo and video shoots and oversee content production;
• Create and manage promotional, advertising and marketing materials;
• Plan, launch and monitor digital advertising and paid media campaigns;
• Manage SMM, targeted advertising, PR and influencer marketing activities;
• Monitor digital performance and optimize campaigns based on results;
• Develop and promote golf tournaments, corporate events and client events;
• Support the organization and promotion of networking events, presentations and special projects;
• Build and maintain relationships with media, advertising agencies, influencers and external creative partners;
• Develop joint marketing campaigns and activations with partners and brands;
• Identify opportunities for brand collaborations, sponsorships and cross-promotional activities;
• Monitor market trends, competitors and target audience behavior;
• Analyze the effectiveness of marketing campaigns, social media channels and promotional activities;
• Track key marketing performance indicators and identify opportunities for improvement;
• Prepare regular marketing reports and provide recommendations based on performance data;
• Work closely with the Sales team to generate qualified leads and support club membership growth.

• Bachelor’s degree in Marketing, Advertising, Public Relations, Communications or a related field;
• At least 3 years of marketing experience;
• Strong practical experience in digital marketing and SMM;
• Proven experience independently launching and managing advertising campaigns;
• Experience working with external contractors, advertising agencies and influencers;
• Experience organizing and promoting events and marketing activations;
• Strong analytical skills and ability to evaluate marketing performance and ROI across different channels;
• Excellent communication, organizational and project management skills;
• Creative mindset with a proactive and hands-on approach;
• Ability to manage multiple projects and deadlines independently;
• Upper-Intermediate English or higher;
• Fluent Russian and Kazakh;
• Nice to have: Previous experience in a golf club or sports club, experience in hospitality or the premium/luxury segment.

• 5/2 Working schedule;
• Competitive salary;
• Opportunity to work with a premium product and high-end clientele;
• Professional development and career growth opportunities.