marketing manager for enterprise demand generation

The company delivers consulting, technology solutions, and research to enterprise and education clients worldwide.

• Build and execute a structured B2B demand-generation strategy to attract qualified enterprise leads
• Plan, launch, and optimise targeted marketing campaigns across relevant acquisition channels
• Identify and engage key decision-makers within target organisations
• Develop and manage the marketing funnel from initial engagement through lead qualification and handover to Sales
• Generate qualified leads that contribute directly to commercial pipeline growth
• Test and evaluate marketing channels to identify effective customer acquisition approaches
• Track campaign performance, lead quality, conversion rates, and pipeline contribution
• Collaborate with Sales to align marketing activities with business development priorities
• Develop marketing and sales materials, including presentations, case studies, service descriptions, website content, and campaign assets
• Translate complex services and technology solutions into clear, compelling value propositions
• Create messaging tailored to enterprise decision-makers and their business needs
• Develop content that supports lead generation and enterprise sales conversations
• Coordinate with internal designers and specialists while maintaining ownership of content quality and messaging
• Support the development and refinement of the company's market positioning
• Ensure consistent messaging across marketing channels and customer-facing materials
• Strengthen brand visibility among relevant B2B audiences
• Build and implement B2B demand-generation processes from the ground up
• Work directly with senior business leadership
• Influence commercial growth through measurable marketing initiatives
• Develop campaigns targeting enterprise customers across different industries
• Take ownership of marketing activities from initial concept through execution and optimisation

• Proven B2B marketing experience focused on demand generation and lead acquisition
• Track record of independently executing campaigns that generate qualified leads and measurable sales pipeline growth
• Strong understanding of B2B marketing funnels, customer acquisition, and campaign performance
• Ability to develop compelling marketing content, sales collateral, and messaging for complex B2B solutions
• Hands-on, analytical, and results-driven approach, with the ability to manage marketing initiatives end-to-end
• Excellent written and spoken English
• Будет плюсом: experience in B2B services, consulting, technology, or software; enterprise marketing and complex, high-value sales cycles; Education or EdTech; building demand-generation processes from scratch

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