marketing manager for creator-driven businesses

Mayflower is an international technology company behind products used by millions of people worldwide. For more than 10 years, it has been growing profitable global businesses by bringing together professionals across technology, product, marketing, and operations.

• Own the brand marketing strategy and always-on marketing engine, driving awareness, acquisition, activation, engagement and retention;
• Translate brand, business and product priorities into campaigns, channel plans, briefs and marketing calendars;
• Lead, mentor and develop the Brand Marketing team, setting priorities, ownership and accountability;
• Manage integrated campaigns, product launches, promotions and key marketing initiatives from brief through execution and optimisation;
• Partner with Product to develop and execute GTM plans for new features, launches and platform updates;
• Coordinate with Community, Events, E-Commerce, Copy, Support, Business Development and other teams to ensure aligned execution;
• Build scalable marketing workflows covering planning, briefing, production, approvals, launch and reporting;
• Ensure marketing activity is consistent with the brand positioning, voice and visual identity;
• Define KPIs and measurement frameworks, using performance, audience and market insights to improve results.

• 8+ Years of experience in brand, integrated, campaign, live-service or consumer marketing;
• Proven experience building and executing full-funnel marketing strategies for digital platforms or creator-driven businesses;
• Strong experience running always-on marketing and managing multiple campaigns simultaneously;
• Proven leadership experience managing multidisciplinary teams;
• Strong understanding of brand positioning, audience insights, channel strategy and GTM;
• Excellent marketing operations and project management skills, with experience building scalable workflows and processes;
• Strong cross-functional leadership and stakeholder management skills;
• Data-driven mindset with experience defining KPIs and turning insights into action;
• Excellent communication, strategic thinking and execution skills;
• High ownership, accountability and ability to work independently;
• Nice to have: experience in creator platforms, entertainment, gaming, community-led brands, live-service businesses or adult entertainment.

• EU-based employment contract and a 3-year Cyprus work visa with full support for relocation and visa processes, including assistance for family members;
• Opportunity to obtain an EU passport after 4 years of residence;
• Full relocation package including flights to Limassol for the candidate and family, a company-covered apartment for the first month, and relocation support;
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments;
• Private medical insurance for the candidate and family;
• Corporate mobile plan with unlimited usage in Cyprus and roaming included;
• Mindfulness and well-being support, including psychological assistance with 50% coverage;
• 50% Coverage of school and kindergarten fees for children;
• Fully covered sports benefits, plus access to in-house electric scooters and bike rentals;
• Provident fund in Cyprus, co-funded by the candidate and the Company and available after probation;
• Professional growth support including language courses, conferences, training programs and coaching;
• Peer recognition program;
• Fully equipped office in Limassol city centre;
• Free breakfasts and lunches at the office, plus an in-house coffee bar and health bar;
• International teams, corporate events, team buildings and hackathons;
• Benefits are provided in accordance with the company’s policies and eligibility criteria;
• Recruitment process includes an HR interview, technical interview, task test, final interview and job offer.