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описание
DoiT is a global technology company that helps cloud-driven organizations use cloud technology to drive business growth and innovation. Its Cloud Intelligence solution combines advanced technology with human intelligence to address multicloud challenges and improve efficiency.
задачи
Own and scale paid digital acquisition strategy across key channels;
Manage and optimize paid ad campaign structure, targeting, and performance to generate qualified leads and pipeline;
Own relationships with paid media agencies and freelance specialists, and manage their performance;
Partner with agencies and freelancers to achieve lead generation targets and improve campaign performance;
Own and execute the Account-Based Marketing (ABM) strategy;
Manage the paid media budget with global and regional marketing teams and cloud providers, including AWS and Google, to optimize Marketing Development Funds (MDFs);
Partner with internal teams and vendors to develop and launch campaign assets;
Track and report on paid ads and ABM performance weekly, identifying insights and optimization opportunities;
Collaborate with marketing, sales, and other stakeholders to align growth initiatives with revenue goals.
требования
Fluency in English;
5+ Years of experience in high-growth, fast-paced technology companies;
Strong background in B2B digital marketing and ABM campaigns, particularly in paid acquisition channels such as LinkedIn, Reddit, and Google;
Experience launching and optimizing digital advertising acquisition campaigns that drive conversions to sales opportunities and revenue;
Deep understanding of digital advertising economics, including CPL, CAC, ROAS, and pipeline efficiency, with the ability to model, analyze, and optimize spend to maximize lead quality and revenue impact;
Demonstrated experience owning and managing marketing budgets exceeding $1M annually;
Proven track record of managing agency relationships and external partners to deliver measurable marketing outcomes;
Entrepreneurial mindset and ability to work effectively in dynamic, rapidly evolving environments;
Strong analytical and quantitative skills, with the ability to turn performance data into actionable strategies;
Excellent communication, collaboration, and organizational skills, with the ability to work across multiple teams and stakeholders.