marketing manager for CFD trading

FP Markets Group of Companies is a multi-regulated broker founded in Australia that offers traders access to CFD trading on Forex, Indices, Commodities, Stocks, and Cryptocurrencies.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Plan, launch, and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns (UAC), Meta, TikTok, and selected programmatic/DSP partners
• Optimise campaigns for registration, KYC completion, and FTD using value-based and event-based bidding
• Own the app user acquisition budget and regional pacing, reallocating spend weekly based on CPA, ROAS, and cohort quality
• Brief and test creative assets with the Creative team and run a structured creative-testing roadmap
• Source, onboard, and manage app networks and agencies with strict fraud controls
• Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos, and localisation for priority languages
• Run store-listing experiments and Custom Product Pages aligned with paid campaigns
• Grow ratings and reviews through in-app prompts and review management
• Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM, and Partnerships teams, including deep links and QR flows
• Own the mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit, and Google Privacy Sandbox for Android
• Work with BI to build cohort, LTV, and payback reporting linking app installs to FTD, net deposits, and ARPU
• Keep event tracking, postbacks, and attribution windows accurate across all partners
• Partner with Product and Dev on app onboarding, KYC, and first-deposit flows to improve install-to-FTD conversion
• Work with the CRM & Lifecycle manager on push, in-app, and email journeys for new app users
• Ensure app marketing meets regulator requirements and Apple/Google financial-services policies, including risk warnings and country restrictions

• Proven experience in online retail trading (FX/CFDs), iGaming, or crypto
• Experience with Apple Search Ads Advanced, Google Mobile Ads, Meta Mobile Ads, TikTok for Business, and programmatic DSPs
• 4+ Years of mobile app user acquisition and hands-on ownership of a multi-channel paid budget, ideally USD 250k+ a month
• Proven ASO results on both App Store and Google Play
• Deep working knowledge of an MMP (AppsFlyer, Adjust, or Branch), SKAdNetwork, and post-ATT measurement
• Strong analytical skills, including cohort analysis, LTV modelling, and incrementality thinking; comfortable with Excel/Google Sheets and BI dashboards
• Experience optimising down-funnel events such as registration, deposit, and purchase, not just installs
• Fluent English, written and spoken
• Будет плюсом: Knowledge of financial-promotion rules and Apple/Google policies for financial apps, SQL or BigQuery, familiarity with Salesforce Marketing Cloud, a second language relevant to key markets (e.g. Spanish, Portuguese, Arabic, Chinese, Thai, or Vietnamese)

• Training budget, continuous personal development, and opportunities to learn from industry leaders
• Competitive remuneration, regular salary reviews, and performance-based incentive schemes
• Welcoming, young, and multicultural team with approachable leadership
• Opportunity to contribute to a dynamic business in a growth phase, with autonomy and support for ideas
• Vibrant company life, from team activities to global celebrations