marketing manager for B2B SaaS

TFB is a B2B technology provider for retail brokers and hedge funds.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Shape and execute TFB's B2B digital marketing strategy;
• Own campaign implementation, optimisation, and performance reporting across key channels;
• Plan, execute, and optimise paid advertising campaigns across LinkedIn, Meta, and Google Ads;
• Own SEM strategy and execution, including campaign structure, keyword planning, bidding strategies, and performance optimisation;
• Develop and manage SEO strategy, covering content and technical SEO initiatives;
• Create SEO content briefs aligned with keyword research, search intent, and business goals;
• Prepare technical SEO briefs and collaborate with developers on implementation;
• Monitor, analyse, and report on campaign and SEO performance using relevant tools;
• Act as a strategic partner and consultant, contributing to the overall digital marketing strategy and identifying growth opportunities;
• Enhance and execute ABM campaigns across LinkedIn and Meta;
• Plan, execute, and evaluate A/B tests and CRO experiments;
• Identify trends, insights, and opportunities to optimise spend, improve performance, and scale campaigns efficiently;
• Ensure alignment between paid media, SEO, and broader marketing initiatives.

• B2B and SaaS experience.

• No conditions specified