Marketing Manager, DENZA Brand

BYD develops and markets the DENZA automotive brand.

• Develop and execute regional marketing strategies and annual plans aligned with business objectives and Global Marketing Strategic Guidelines
• Collaborate with the European PR and Event team on regional marketing activities, including national events, advertising, and digital campaigns, to increase brand awareness and influence
• Maintain relationships with press, media, agencies, and social influencers in coordination with the PR Manager; promote brand and product stories and promptly handle public relations issues
• Supervise dealer marketing plans and execution, providing dealers with marketing support and guidance
• Conduct regional market research, monitor competitor activities, analyze post-event effectiveness, and feed findings into marketing plans
• Manage the marketing budget, ensure rational use of funds, and optimize ROI
• Represent the brand in the region within the industry and key media
• Ensure dealer websites, signage, and marketing materials are localized, up to date, and compliant with BYD CI policy
• Take on additional tasks assigned by the Country Manager and senior management to support company growth objectives

• 3–5 Years of marketing experience in the premium automotive industry
• Experience managing online and offline marketing campaigns
• Knowledge of CRM systems, social media, and marketing tools
• Ability to organize events and promotional activities
• Creative mindset, strong organizational skills, and attention to detail
• Excellent communication and interpersonal skills
• Ability to analyze campaign performance and prepare reports
• Fluent in English and the local market language
• Experience working with premium/VIP customers

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