Marketing & Expansion Leader Amazon

Job Title

Marketing & Expansion Leader Amazon

As Marketing & Expansion Leader Amazon, you will shape one of Philips’ most strategic partnerships: Amazon Europe. You will lead the full-funnel marketing strategy across Amazon Retail Marketing and Retail Media, coordinating initiatives with central teams, zone teams and agency partners. You will use AMC, MMM and ROI insights to improve investment decisions, drive sustainable growth and deliver a superior consumer experience. You will help shape and deliver both the three-year Amazon Ads Joint Business Plan (JBP) and support the broader EU Amazon Retail JBP, driving synergies and alignment between them and driving growth and expansion opportunities. You will also lead expansion through Ventures, Poland and Sweden, and Agentic Shopping & Commerce, working across zones, functions and agencies.

• Lead the Amazon Media Team (2 FTE) and Flywheel agency in collaboration with the European Media Leader.
• Define, negotiate and implement the three-year Amazon Ads full-funnel media JBP, aligning it with the broader EU Amazon Retail JBP.
• Support the development and delivery of the EU Amazon Retail JBP, and drive initiatives that expand its growth opportunities.
• Bring activation strategies to life during launch events, ensuring coordinated execution across the Retail JBP, Media JBP and related marketing initiatives.
• Lead full-funnel marketing and Amazon Retail Marketing initiatives, coordinating activity such as affiliate marketing across central and zone teams, functions and agencies.
• Lead the AMC roadmap and coordinate WE efforts to enable and continuously apply AMC insights, in close collaboration with the media agency and Global and EU Media teams.
• Drive MMM and ROI-based optimization across zones, agencies and functions.
• Lead the Amazon E-commerce Manager for Poland and Sweden (1 FTE) and drive market-expansion execution.
• Coordinate the Amazon & Philips Ventures agenda to unlock growth in new-to-Philips categories.
• Lead the Amazon Agentic Shopper & Commerce roadmap, translating AI-enabled shopper journeys into pilots and scalable growth opportunities.

• 10+ years of experience in commercial roles, with a strong focus on full-funnel marketing and media management, ideally within e-commerce or marketplace environments.
• Mastery-level commercial experience spanning marketing, media, customer/agency management, and e-commerce.
• AI-savvy mindset and the ability to lead the shift toward agentic shopping and commerce.
• Strong marketing, media, analytics, and measurement expertise applied to large strategic customers.
• Master’s degree in Business Administration, Marketing, Sales, or equivalent
• Passion for consumer behavior and turning insights into meaningful business growth opportunities
• Genuine curiosity, creativity, energy and drive to shape the future of e-commerce

Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is Min EUR 93,049.00 – Max EUR 155,081.00 . We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you’ll have in this role, alongside internal equity and local market considerations.

This role is eligible for an annual incentive with your rewards linked to KPIs and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision.

We believe that we are better together. For our office-based teams, this means working in-person at least 3 days per week. This position is based in Amsterdam, The Netherlands.

Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.