Growth marketing manager for higher education

LearnWise AI is an AI-first scale-up building virtual assistants, instructor efficiency tools, and student engagement solutions for universities and colleges. We're a small team moving fast: the best idea wins no matter who says it, and every hire owns real scope from day one. We’re looking for a Growth Marketing Manager to own top-of-funnel demand generation at LearnWise. It’s a dynamic role in a fastly evolving market at a hyper-growing scale-up.

• Plan, launch, and optimize LinkedIn Ads, Google Ads, and ChatGPT Ads, owning budgets, targeting, and creative testing, and reporting on cost per lead, cost per meeting, and pipeline contribution.
• Plan and run multi-channel campaigns around our quarterly themes, launches, reports, and webinars, turning flagship content into lead magnets built on product messaging.
• Own lifecycle nurture and re-engagement programs in HubSpot that move leads from first touch to sales-ready.
• Own website conversion in Webflow (landing pages, forms, demo flows) and run a structured experimentation program.
• Maintain and optimize our existing HubSpot workflows, lead scoring, and routing, using automation (e.g. n8n, Zapier) to scale campaigns and keep data clean.
• Own funnel and channel reporting across HubSpot, PostHog, GA4, and ad platforms, with clear recommendations for leadership.
• Own SEO and AI search visibility (GEO), from keyword strategy and technical SEO, and collaborate with Content Marketing to improve LearnWise's online presence.
• Grow our presence on LMS marketplaces, review sites, and higher ed directories, including review generation with Customer Success.
• Create co-marketing opportunities with LMS and technology partners, resellers, and associations.
• Equip Sales with targeted account and contact lists built with Apollo, HubSpot, and intent signals, including lead generation support around events.
• Provide campaign assets and outreach best practices in collaboration, and review Sales sequences and templates.
• Analyze outreach results with Sales and turn findings into better targeting and recommendations.

• 3 to 6 years of experience in B2B growth marketing, demand generation, or performance marketing, ideally in SaaS.
• A proven track record of generating qualified pipeline and booked meetings from paid and organic channels.
• Hands-on experience running and optimizing LinkedIn Ads and Google Ads campaigns.
• Solid SEO/GEO knowledge and a working understanding of how AI answer engines surface and cite brands.
• Strong HubSpot skills (workflows, lead scoring, reporting); experience with Webflow and an analytics tool such as PostHog.
• An experiment-driven mindset: you form hypotheses, test quickly, and make decisions based on data.
• An AI-first way of working: you use AI and automation daily across research, content, analysis, and campaign execution, and you can show how they’ve made your work faster and better.
• Excellent written English and strong communication skills.
• Based in the Netherlands and able to work from our Amsterdam office minimum 1 day a week.
• Self-driven and comfortable with ownership: you build, launch, and iterate without waiting for permission.
• Будет плюсом: Experience in edtech, ideally within the higher education sector; Experience managing marketplace listings or partner co-marketing programs; BDR management and sales outreach experience; Additional languages such as Dutch, German, or French

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