Marketing director in hospitality

The Marketing Director is responsible for developing and executing the overall marketing strategy for a portfolio of commercial businesses located within a luxury ARTLIFE KEMPINSKI residential and hotel complex in Yerevan, Armenia. These businesses include restaurants, bars, event venues, and retail outlets.

• Develop and implement a comprehensive marketing strategy across all commercial units within the property.
• Align marketing initiatives with the company’s overall business objectives and revenue targets.
• Position the property as a premium lifestyle destination by creating a unified brand narrative across restaurants, bars, retail, and events.
• Establish annual marketing plans, budgets, and KPIs across all business units.
• Oversee marketing activities for all commercial outlets including: Restaurants (2), Bar, Event Hall, Private Memebership Club / Cigar Club, Fashion Retail Stores (2).
• Ensure each unit maintains a distinct identity while contributing to the overall brand positioning of the complex.
• Coordinate cross-promotional initiatives between businesses to maximize customer engagement and spending.
• Develop and maintain consistent brand guidelines across all commercial outlets.
• Oversee all marketing communications including advertising, PR, digital content, and social media.
• Lead digital marketing initiatives including social media, paid media, SEO/SEM, and website management.
• Design and promote events, activations, and seasonal campaigns to drive foot traffic.
• Collaborate with operations teams to market special events, private functions, and experiential offerings.
• Develop partnerships with brands, lifestyle organizations, and the local community.

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 8-10+ years of marketing experience, with at least 4-5 years in a leadership role.
• Experience in hospitality, luxury lifestyle brands, fashion retail.
• Proven experience managing marketing for multi-unit operations (restaurants, retail, or hospitality venues).
• Strong expertise in digital marketing, brand strategy, and integrated campaigns.
• Demonstrated ability to drive revenue through strategic marketing initiatives.
• Excellent leadership, communication, and project management skills.
• Будет плюсом: MBA preferred

• Annual salary review
• Corporate events
• Free tea, coffee and refreshments
• Trainings
• Paid day-offs