head of marketing in iGaming

SoftConstruct operates in iGaming and other IT-related business verticals, developing products and services for international markets.

• Develop and execute the overall marketing strategy for iGaming and other IT-related business verticals;
• Align marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth;
• Collaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies;
• Establish a strong and consistent brand identity across all marketing channels;
• Oversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries;
• Monitor industry trends and consumer behavior to optimize brand engagement;
• Lead data-driven performance marketing campaigns to maximize ROI;
• Optimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media;
• Utilize analytics to track KPIs, campaign effectiveness, and customer retention metrics;
• Develop compelling content strategies for iGaming audiences;
• Manage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram;
• Oversee influencer collaborations and partnerships to drive engagement;
• Work closely with product development teams to enhance user experience and brand positioning;
• Design go-to-market strategies for new product launches and feature rollouts;
• Implement CRM and lifecycle marketing strategies to boost customer retention;
• Develop relationships with media, industry influencers, and strategic partners;
• Lead PR campaigns, press releases, and thought leadership initiatives;
• Represent the company at international events, conferences, and industry panels;
• Build and lead a high-performing marketing team across digital, content, and PR functions;
• Allocate and manage the marketing budget efficiently to maximize impact;
• Implement a culture of innovation, collaboration, and performance within the marketing department.

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field;
• At least 8 years of experience in marketing, digital marketing, and event management, including at least 4 years in leadership roles;
• Proven experience in iGaming or tech-driven industries is necessary;
• Demonstrated success in leading international marketing campaigns;
• Expertise in digital marketing, growth strategies, and performance analytics;
• Proficiency in SEO, PPC, CRM tools, and marketing automation platforms;
• Excellent storytelling, content marketing, and PR management skills;
• Ability to analyze data and make strategic decisions based on insights;
• Strong leadership and team management abilities;
• Excellent communication, negotiation, and interpersonal skills;
• Strategic mindset with an innovative and results-driven approach;
• Ability to multitask and adapt to a fast-paced, evolving industry landscape;
• Open to travel for international events, networking, and business expansion.

• No conditions specified