marketing director in AdTech

RichAds is an advertising platform offering push, popunder, direct click, and pre-roll formats, along with proprietary traffic sources.

• Grow the base of new clients and increase monthly spend and profit
• Build the project's recognition and reputation in the market and maintain consistent communication across all channels
• Set the marketing strategy, own the budget, analyze ROMI and LTV, and lead the team executing the strategy
• Cascade annual, quarterly, and monthly KPIs across team members and drive team performance
• Review each team member's strategy for achieving their KPIs and track task status
• Conduct twice-yearly performance reviews, assess results, and set KPIs and development plans for the next six months
• Hire new team members and reduce headcount when needed
• Report weekly, monthly, and quarterly on marketing funnel metrics, from traffic to ROMI
• Analyze leads and payments by source channel
• Build quarterly channel development plans for PPC, SEO, blog/organic, PR/SMM, and email
• Adjust strategy quickly based on project results
• Prepare additional reports on results and at the request of top management
• Rapidly test hypotheses raised by the product and commercial teams
• Manage PR, SMM, and events for RichAds
• Develop new landing pages and update existing site pages by briefing design and development teams
• Handle inbound requests to buy blog ad placements, issue invoices, manage clients, and assign content tasks to the content team
• Monitor inbound channels and route incoming emails between departments
• Prepare consolidated reports for top management
• Develop the media project's strategy
• Manage projects by assigning design and development tasks for new sections and features
• Sell ad placements and manage accounts
• Monitor the media project's inbound channels and prepare consolidated reports for top management

• 5+ Years in performance marketing, affiliate marketing, or marketing leadership within AdTech or Gambling/iGaming
• Strong understanding of push, popunder, direct click, and in-stream/pre-roll advertising formats
• Experience launching and scaling advertising products and growing new advertiser acquisition
• Experience managing marketing teams of 5+ people across content, SEO, design, performance, and analytics
• Experience owning a marketing budget and accountability for ROMI, CAC, and LTV
• Strong understanding of marketing unit economics, including funnel conversion rates and channel-level acquisition costs
• Hands-on experience in Gambling and Betting
• Understanding of CPC/CPM buying models, advertiser KPIs, spend, and attribution
• Ability to analyze funnel performance, advertiser cohorts, retention, and channel efficiency by source, GEO, and format
• Experience using SEO tools such as Google Console, Google Analytics, and Ahrefs
• Daily use of Power BI and AI tools such as Claude and GPT to accelerate analysis, reporting, content production, and campaign operations while maintaining quality
• Experience automating marketing and reporting processes
• Strong process and priority management skills, including managing multiple workstreams and keeping delivery on track
• Ability to motivate a team and maintain performance during change, shifting strategy, and uncertainty
• Experience building and leading marketing functions or launching new marketing directions within an existing company
• Upper-Intermediate or higher English and native or near-native Russian
• Direct communication, fast decision-making under uncertainty, ownership and accountability, adaptability in a fast-changing environment, and the ability to balance team support with high performance expectations
• Будет плюсом: experience with Dating, Sweepstakes, Crypto, Finance, or Utilities/Antivirus

• Условий в вакансии нет