As Marketing Coordinator for Sweden, you will be responsible for coordinating and implementing local marketing activities within our HCS and LMD customer segments. You will play a key role in bringing regional and international marketing strategies to life in the Swedish market, ensuring that campaigns, product launches and communication activities are relevant, engaging and effectively executed.
This is a hands-on role with considerable independence, where you will work closely with the Swedish sales and service teams while collaborating with regional marketing colleagues and other stakeholders across our international organisation.
Bringing marketing plans to life
You will translate regional marketing strategies and corporate objectives into effective local activities for the Swedish market. This includes coordinating product launches, promotions and marketing campaigns, ensuring that international initiatives are successfully adapted and implemented locally.
Working closely with the Regional Marketing Directors you will provide local market insights and input regarding products, consumables, digital services and pricing.
Driving digital marketing and customer engagement
A key part of your role will be to attract new customers, strengthen brand awareness and support customer retention, both directly and through our partners. You will coordinate and execute lead generation initiatives and digital marketing activities, ensuring that Miele Professional remains visible and relevant across digital channels.
You will also create, adapt and enrich local marketing content, including articles, customer success stories and reference cases for online and offline communication. Ensuring the quality and relevance of our Swedish marketing materials will be another important responsibility.
Supporting sales and strengthening our premium positioning
You will work closely with our Swedish sales and service teams to ensure that marketing activities support commercial priorities and customer needs.
This includes developing and providing relevant sales and marketing materials, as well as planning and coordinating local events, trade fairs and training activities in line with corporate.
Managing projects, budgets and stakeholders
You will coordinate the local marketing plan and budget, ensuring that activities are delivered on time, within budget and to a high standard.
As part of an international matrix organisation, you will collaborate with a broad network of stakeholders, including the Regional Management Team, sales and service teams, business partners, marketing colleagues across North West Europe and external marketing agencies.