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описание
Mission: Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology, including go-to-market strategy, storytelling and content development, lead-generation campaigns and event planning.
задачи
1. Product Marketing & Go-to-Market
Own end-to-end product marketing campaigns: positioning, messaging, proof points and launch plans in close collaboration with Product, GTM, R&D and Sales.
Develop compelling storytelling and value propositions tailored to target segments (consultants, clients and partners).
Produce sales enablement materials in collaboration with the GTM team: sales playbooks, pitch decks, case studies, battle cards and training content for commercial teams.
Conduct market and competitor analysis and translate insights into actionable recommendations.
2. Content & Multi‑Channel Communications
Plan and create high‑quality content across multiple channels: email, website, social media, white papers, blogs and videos.
Coordinate content calendar with the Digital Marketing Manager to ensure consistent external and internal messaging.
3. Demand Generation & Email Marketing
Design and run email marketing campaigns and focus on lead generation and qualification in partnership with Sales and Digital teams.
Integrate campaigns with new CRM system.
4. Events, Sponsorships & Partnerships
Own a portfolio of industry, sponsored and Amundi Technology events across the year: strategy, planning, logistics, communications, budget and post-event measurement.
Ensure consistent brand execution across all events.
