Marketing Automation & Technology Specialist

Marketing Automation & Technology Specialist

Imagine making every marketing interaction count.

At Yokogawa, we believe technology can make a meaningful difference — helping industries operate smarter, more efficiently and more sustainably. Behind every customer conversation, campaign and digital interaction is an opportunity to build a connection, share expertise and create value.

But great marketing takes more than compelling content. It takes the right technology, connected data, well-designed processes and people who know how to bring them all together.

That is where you come in.

As our Marketing Automation & Technology Specialist, you will help turn marketing strategies into seamless digital experiences across Europe. This role combines hands-on operational execution with consultative advisory support. You will be responsible not only for enabling and training colleagues, but also for actively building and managing campaigns, workflows, reporting dashboards, and system configurations. Collaborating closely with cross-functional teams across different business units and countries, you will ensure our marketing technology stack operates efficiently, remains compliant, and aligns with broader business objectives.

If you enjoy making technology work better for people, improving how things are done and helping colleagues discover new possibilities, this could be your next opportunity.

Your story at Yokogawa: From campaigns to connections

1. Marketing Automation & Campaign Execution

- End-to-End Campaign Delivery: Setup, execution, and testing of multi-channel campaigns within Salesforce / Marketing Cloud Account Engagement (Pardot), ensuring alignment with campaign briefs and strategic marketing plans.

- Asset & Workflow Development: Build and maintain automated nurturing workflows, newsletters, email journeys, forms, dynamic/static audience lists, and high-converting landing pages.

- Webinar & Event Lead Management: Manage technical webinar setup (registrations, attendee tracking, automated follow-up workflows, and reporting). Administer event lead capture tools (e.g., Captello) and execute lead imports from exhibitions, tradeshows, and digital initiatives.

- Lead Lifecycle & Routing: Oversee lead scoring, grading, lifecycle transitions, and routing rules to ensure seamless lead handoff and synchronization with Sales teams.

- User Support & Advisory: Serve as the go-to specialist and advisor for internal marketing colleagues across Europe—providing guidance, campaign quality assurance, standard operating templates, and troubleshooting.

- Reporting & Performance Tracking: Track, analyze, and report on campaign outcomes, email deliverability, and lead conversion metrics, translating marketing data into actionable business insights.

- Data Governance & Privacy: Implement and monitor GDPR-compliant workflows, consent management processes, and data privacy practices across all automation programs.

2. Marketing Technology & Digital Tools

- System Administration & Optimization: Support the administration, configuration, and day-to-day operations of connected marketing & communication platforms, digital sales enablement tools, and outreach applications.

- SharePoint & CMS Support: Administer internal marketing SharePoint environments and provide secondary/backup support for website CMS updates and digital maintenance.

- Software & License Management: Oversee marketing tool user seats, software license allocations, onboarding/offboarding permissions, and supplier/vendor coordination.

- AI & Emerging Technologies: Identify, test, and implement practical AI-enabled marketing tools and features to improve content creation, audience segmentation, workflow automation, and operational efficiency, in line with company governance standards.

- Cross-Functional Collaboration: Partner with IT, Legal, Information Security, and European business units to ensure compliant tool adoption, proper integrations, and process documentation.

You are someone who enjoys working at the intersection of marketing, technology and people. You combine a structured, process-oriented approach with curiosity, collaboration and a genuine desire to make digital tools useful and accessible.

• At least two years of experience in marketing automation, marketing operations or digital marketing systems, preferably in a multi-country B2B or industrial environment.
• Operational experience with Salesforce and Marketing Cloud Account Engagement (Pardot) is preferred.
• You are comfortable working with systems, data, workflows and processes, while understanding the needs behind the technology.
• You can organise activities, gather requirements, coordinate across teams and help turn ideas into practical improvements.
• You enjoy delivering training sessions and workshops, sharing knowledge and helping colleagues learn, adopt and use new tools effectively.
• You are interested in new technologies, including AI, and look for practical ways to improve how work gets done.
• You are fluent in written and spoken English and can explain technical concepts in a straightforward way to non-technical colleagues.
• You are open, collaborative and comfortable working across cultures, countries and teams in a matrix organisation.
• You hold a bachelor's degree in Marketing, Business Administration, Information Systems or a related field — or bring equivalent practical experience.

Why your work matters

At Yokogawa, this role is about more than managing platforms and delivering campaigns. It is about enabling our European marketing teams to work smarter, helping Sales teams receive better-qualified leads, and creating reliable digital processes that support stronger customer engagement.

You will have the opportunity to combine hands-on execution with continuous improvement, collaborate with colleagues across Europe and work with global teams to evolve our marketing technology landscape.

Your ideas, your technical understanding and your ability to bring people together can make a tangible difference to how we connect with customers and how effectively we work as one team.

Ready to connect the possibilities?

If you are excited by the combination of marketing automation, digital innovation and collaborative problem-solving, we would love to hear from you.

Bring your curiosity. Share your expertise. Help us make marketing technology work better — for our people, our customers and our business across Europe.

Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

Our 18,000 employees work in over 60 countries with one corporate mission, to «co-innovate tomorrow». We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Diverse, Equitable & Inclusive culture

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

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