marketing and brand manager in fashion retail

IERI is a store that promotes fashion and contemporary Georgian culture to local and international audiences.

• Develop and execute IERI’s marketing and brand strategy
• Create a monthly marketing roadmap covering campaigns, launches, events, collaborations, and partnerships
• Build partnerships with hotels, restaurants, tour guides, cultural institutions, lifestyle projects, media, and influencers
• Develop PR opportunities and maintain relationships with relevant media and industry contacts
• Write and edit copy for newsletters, the website, campaigns, press materials, and presentations
• Coordinate marketing priorities with the SMM Manager and oversee key social media campaigns
• Develop ideas for events, activations, and special collaborations
• Strengthen IERI’s visibility among tourists and international visitors
• Monitor competitors, new platforms, and marketing opportunities
• Track results and prepare short monthly reports with conclusions and next steps

• Experience in marketing, branding, PR, fashion, hospitality, or lifestyle
• Strong writing and communication skills
• Creative and commercial mindset
• Ability to work independently and proactively generate ideas
• Strong interest in fashion, culture, and contemporary Georgia
• Fluent Georgian and English
• Russian is an advantage

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