marketing analyst

The team specializes in traffic acquisition and monetization, focusing on performance marketing and the development of ad-monetized mobile applications.

• Analyze and improve the effectiveness of advertising traffic acquisition across in-app, social, and web sources;
• Conduct cohort, segment, and ad hoc traffic buying analysis;
• Identify growth opportunities and test data-driven growth hypotheses;
• Evaluate and improve traffic buying automation algorithms;
• Conduct predictive and proactive analytics to identify risks and growth opportunities;
• Build and maintain analytical and functional dashboards;
• Verify the accuracy of reports, data, and tracking systems;
• Coordinate analytical tasks and collaborate with the analytics team;
• Analyze and improve product metrics for mobile applications.

• At least 7 years of experience in data analytics;
• 4+ Years of experience in digital marketing, performance marketing, paid acquisition, or growth marketing;
• Deep expertise in acquisition and product metrics (LTV, ROAS, ROI, CPA, CPC, CPM, CPI, CTR, CR, retention, ARPU);
• Experience in mobile app analytics and ad mediation (mediation platforms, waterfall/bidding logic, eCPM, fill rate, ARPDAU);
• Proficiency in SQL for data extraction and modeling;
• Knowledge of Python or R for analytics and automation;
• Experience with MMPs and attribution tools (Adjust, Voluum, Amplitude, Mixpanel, Firebase);
• Experience with BigQuery and modern data stack tools (GitLab, Docker, Google Cloud);
• Bachelor’s degree in mathematics, applied mathematics, statistics, data science, or IT;
• Strong analytical and systematic thinking skills;
• Nice to have: Experience conducting experiment evaluation and hypothesis testing, ability to communicate technical findings to non-technical teams.

• 20 Days of paid vacation and sick leave;
• Work schedule based on Cyprus time (10:00 a.m. – 7:00 p.m.);
• Follows the Cyprus holiday calendar;
• Probationary period of 6 months.