lifecycle marketing manager in foodtech

Foodji provides fresh meals, snacks, and drinks in workplaces across Germany. Its proprietary technology platform optimizes demand planning and helps reduce food waste, while its supply chain supports the availability of fresh food.

• Build a scalable B2C CRM and lifecycle marketing function, taking strategic and operational responsibility
• Manage the full campaign lifecycle, from hypotheses and concept development through segmentation, A/B testing, cohort analysis, automated flow setup, analysis, and iteration
• Develop dynamic segments and journeys that account for stock levels, product combinations, and user needs
• Analyze data independently, identify opportunities, and prioritize measures by expected impact
• Collaborate with Product, Tech, and Analytics to use data and technical capabilities for relevant CRM initiatives
• Understand how CRM systems, data sources, and technical processes interact, and help shape the CRM system landscape
• Use Salesforce Marketing Cloud, Braze, or comparable marketing automation platforms as a core user
• Implement campaigns hands-on, from concept and flow setup through evaluation and optimization

• At least 3 years of experience in CRM, lifecycle marketing, marketing automation, or a comparable field
• Practical experience with the full campaign lifecycle, including complex segmentation, cohorts, flow setup, analysis, and iteration
• Strong analytical skills and data affinity, with experience in A/B testing, cohort analysis, or comparable experiments
• Experience with complex segments and automated journeys in a data-driven CRM or lifecycle environment
• Strong user skills in Salesforce Marketing Cloud, Braze, or a comparable CRM or marketing automation platform
• Basic technical understanding of CRM systems, marketing automation platforms, and relevant data sources
• Able to identify opportunities, set priorities, and implement measures independently
• Confident written and spoken communication in German and English

• Office food provided
• Company pension contributions through Degura Pension Cloud
• Spendit Card with up to €50 net per month
• EGYM Wellpass fitness and wellness membership
• JobRad bicycle or pedelec leasing
• Childcare cost subsidy
• Employee discounts and promotions
• Food tastings and input into future product assortments
• Regular feedback meetings and training
• Work from an EU country for up to 30 days per year
• Office located in Munich’s Glockenbachviertel
• Team events, including a ski day, breakfast, Culture Week, and office parties