Lifecycle marketing manager in B2B SaaS

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. As Payhawk’s first lifecycle marketing hire, you will build email from zero into a channel for nurturing prospects and retaining customers.

• Build and run renewal and retention campaigns that protect and grow our existing customer base.
• Launch and manage lead-nurture tracks for prospects who are not yet sales-ready.
• Launch and manage opportunity-nurture tracks that expand the scope of deals and increase win rates.
• Expand into upsell and expansion campaigns, win-back and reactivation flows, and customer advocacy programmes (case studies, referrals and NPS).
• Align campaigns with each region’s pipeline and retention targets, working directly with regional marketing leads.
• Partner with marketing operations so that every campaign is tracked and reported accurately.
• Own all external customer email communications. Support and Product Marketing will still start their own service and product updates, and you will manage the overall flow and the sending.

• Senior lifecycle marketing experience in B2B SaaS, with hands-on experience building nurture, onboarding, retention or win-back programmes from scratch
• Deep, hands-on expertise with a marketing automation platform end to end, covering segmentation, journey and workflow building, and reporting, not just template design
• Comfort being the first and only person in the role, building with no existing playbook or team to inherit
• Strong cross-functional collaboration skills, as you will work closely with regional marketing, ABM, partnerships and marketing operations
• A track record of using retention and expansion metrics (NRR, GRR, churn) to guide campaign strategy, not just open and click rates
• Будет плюсом: Experience building these programmes from scratch more than once

• Recharge properly — 30 days of paid holiday
• Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona
• Win together, celebrate together — regular team-wide events that are actually worth showing up to
• Covered, properly — additional medical care
• Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice
• Commute easily — a monthly travel allowance that covers getting to and from the office
• Use what you build — hands-on access to the actual product you're hiring people to help build