Lifecycle marketing manager for partner acquisition

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

• Own the partner acquisition funnel from the moment a lead comes in to signed partner. Track conversion and lead quality at every stage, and spot where leads drop off and why.
• Build and run lead nurture programs for every point where leads stall: new leads Sales hasn't reached yet, unresponsive leads, and cold or closed-lost leads worth re-engaging. Own campaigns end to end, from segmentation and personalization to QA and launch. Email is the core channel today, and you'll help expand into SMS where it adds value.
• Work closely with Sales to agree how leads are handed over, followed up and recycled, so no qualified lead falls through the cracks, and support Inbound Sales with their follow-up email cadences.
• Own funnel tracking and data quality. Partner with MarTech and RevOps on lead scoring, routing and attribution, and drive fixes wherever leads are mis-routed or lost. Help shape changes to our marketing tech stack, including a potential move of partner nurture to a new platform.
• Set up and run A/B tests across emails, landing pages, sequences and offers, getting into the details to improve conversion step by step.
• Build the reporting that shows funnel performance, pipeline impact and lead quality by source (SEO / AEO, organic, paid and referral), using SQL and Hex. Turn the data into clear recommendations for Marketing, Sales and channel owners.

• Experience in B2B lifecycle, CRM or demand generation marketing within a sales-led funnel (MQL to SQL to closed-won), with a track record of nurture programs and clear, persuasive email copy that measurably improved conversion and shortened time to close.
• Hands-on experience with a marketing automation platform such as HubSpot, Braze, Salesforce Marketing Cloud or Marketo (required). You build workflows, segments, triggered journeys and emails yourself.
• Strong SQL skills (required), using tools like Snowflake or Hex to build recipient lists, analyze the funnel and create readouts.
• A track record of partnering closely with Sales on handoff rules, follow-up and email cadences that get responses.
• A strong grasp of funnel tracking, lead scoring, routing and attribution. You can spot when data or routing is breaking and work with MarTech and RevOps to fix it.
• A solid understanding of email performance and deliverability (SPF, DKIM, DMARC, sender reputation), and a rigorous approach to A/B testing tied to conversion and revenue.
• Hands-on experience using AI tools to build smarter, more personalized nurture programs.
• Будет плюсом: building emails in Braze (HTML/CSS, Liquid, Connected Content), platform migration or technical data setup, an understanding of how SEO / AEO affect lead quality, and experience marketing to SMBs or on the supply side of a marketplace

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