AEO / GEO marketing manager

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

• Define and run the AEO strategy, including reporting and execution, to ensure LLMs and search engines describe ClassPass accurately and use approved positioning
• Monitor how AI platforms and search engines talk about ClassPass, flag inaccuracies and drive fixes
• Build reporting that ties AEO work to business outcomes, even where attribution is unclear
• Own the content strategy, calendar and execution for consumer and partner audiences, building scalable systems to produce content and continually improving the process to support new content types
• Own app store optimization strategy, reporting and execution
• Drive the off-site and organic social AI strategy, partnering with internal teams for execution
• Lead go-to-market strategy and execution for business initiatives
• Build new internal processes for net-new workstreams as needed, and coordinate across all internal teams

• 2+ years of experience in content strategy, SEO, AEO or a related search and content discipline
• Hands-on AEO/GEO experience, or deep familiarity with how large language models are trained, how they work and how the industry operates
• Experience with enterprise sized sites with millions of pages
• Strong data fluency and a testing mindset, with experience measuring performance and attribution in AEO or a similarly ambiguous channel
• Excellent program and project management skills, including defining scope, managing timelines and keeping cross-functional work moving
• Proven experience developing strategy and getting stakeholder buy-in on resourcing the initiative
• Strong systems thinking, with the ability to connect the dots across teams and stand up new internal processes for net-new workstreams
• Будет плюсом: technical SEO experience and programmatic SEO experience

• Условий в вакансии нет