lead user acquisition manager

Social Discovery Group is a group of social discovery companies that addresses loneliness, isolation, and disconnection. Its products include social entertainment platforms that connect people online across cultures and regions.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own and evolve the global paid social strategy across the B2C product portfolio, primarily focusing on Meta and TikTok;
• Lead, coach, and develop the Paid Social team by setting objectives, allocating workload, reviewing performance, improving execution standards, and supporting hiring and onboarding;
• Own portfolio-level budget allocation, forecasting, and performance across products, markets, and funnels, including Tier-1 geographies and six-figure-plus monthly media spend;
• Translate company growth goals into channel, market, and team plans tied to paying subscribers, revenue, CAC, LTV, and ROAS;
• Establish an experimentation program across audiences, creatives, bidding, placements, offers, and landing pages, including hypothesis design, sample-size planning, and statistically sound interpretation;
• Build a creative testing and production process with creative, product, and localization teams;
• Oversee measurement quality, conversion tracking, and attribution across app, mobile web, and desktop;
• Identify data gaps and partner with analytics and engineering teams on fixes;
• Analyze portfolio and funnel performance, identify scalable growth opportunities, and present recommendations to senior stakeholders;
• Evaluate new acquisition channels and measurement approaches, including DSPs, programmatic media, connected TV, and incrementality testing.

• Expert-level knowledge of Meta Ads and TikTok Ads, including account architecture, bidding, audience strategy, creative optimization, automation, policy compliance, and scaling;
• Advanced knowledge of performance economics and funnel metrics, including CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR, and CVR;
• Strong statistical and analytical foundation covering hypothesis formulation, experimental design, sample-size and power concepts, confidence intervals, statistical significance, variance, and common testing biases;
• Ability to distinguish correlation from causation and apply incrementality testing, holdouts, and lift studies when evaluating channel impact;
• Deep understanding of attribution and measurement across app, mobile web, and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI, and mobile measurement platforms such as AppsFlyer or Adjust;
• Advanced Excel and Google Sheets skills;
• Strong capability in budget allocation, forecasting, scenario modelling, pacing, and performance reporting for high-spend international accounts;
• Proven ability to build scalable campaign, creative-testing, analytics, and quality-assurance processes for a team;
• Nice to have: working knowledge of SQL and BI tools.

• Remote opportunity;
• The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
• 28 Calendar days of vacation per year;
• 7 Wellness days per year;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• 50% Payment for professional training, international conferences, and meetings;
• Corporate discount for English lessons;
• Health benefits;
• Up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees if the employee is not eligible for corporate medical insurance;
• Equipped workplace and necessary equipment in company offices or co-working locations;
• Reimbursement of workplace costs up to $1000 gross once every 3 years in other locations;
• Internal gamified gratitude system with bonuses exchangeable for merchandise, team-building activities, massage certificates, and other rewards.