Контент-маркетолог

Spryker provides a modular, headless, and API-first commerce platform that helps businesses build, scale, and customise digital commerce experiences across B2B, B2C, and marketplace models.

• Develop and execute a content marketing strategy aligned with Spryker’s pipeline and brand goals across articles, whitepapers, case studies, landing pages, email nurture sequences, and social content;
• Plan and run integrated content campaigns for key personas across Spryker’s target industries, with a primary focus on the DACH region;
• Collaborate with product marketing, demand generation, and sales to turn positioning briefs and messaging frameworks into clear copy and assets;
• Manage the editorial calendar and maintain a consistent, high-quality publishing cadence across owned and earned channels;
• Repurpose and localise global content assets for DACH audiences;
• Track and report content performance using traffic, engagement, MQL contribution, and pipeline influence metrics;
• Use performance data to continuously refine the content approach;
• Support SEO strategy through keyword-informed content planning and optimisation of existing assets.

• 3–5 Years of content marketing experience, ideally at an international B2B SaaS or technology company;
• Independently write, edit, and deliver high-quality long-form and short-form content, including whitepapers, blog posts, case studies, and sales enablement material;
• Experience creating content for multi-channel campaigns, including email, social, and paid amplification;
• Solid understanding of B2B buyer journeys and content mapping across awareness, consideration, and decision stages;
• Hands-on experience with a CMS such as WordPress or Contentful;
• Experience with marketing automation platforms such as HubSpot or Marketo;
• Comfortable using analytics tools such as Google Analytics or SEMrush to interpret content performance and inform strategy;
• Familiarity with project management and collaboration tools such as Jira, Confluence, Notion, or Slack;
• Ability to use AI to improve efficiency and creativity without producing low-quality AI-generated content;
• Curious, commercially minded, and able to create content that resonates with senior B2B buyers in complex industries;
• Organised and able to manage multiple projects and deadlines in a fast-moving environment;
• Collaborative and proactive communicator who builds relationships across marketing, product, and sales;
• Comfortable with ambiguity and able to take initiative with a high degree of autonomy;
• Fluent English;
• Nice to have: Experience in digital commerce or e-commerce, familiarity with industrial manufacturing, high-tech, construction, MedTech, or automotive, experience running campaigns targeting the DACH region, German language skills.

• Work from anywhere with fully flexible hours and unlimited vacation days;
• Generous office equipment allowance;
• Dedicated budget for self-learning tools, training, workshops, and language classes;
• Regular 360° feedback and personalised development plans;
• Inclusive and diverse culture with affinity groups, partner organisations, and a Diversity Council;
• Virtual and in-person company events;
• Opportunity to work with the latest technologies and tools in enterprise commerce;
• Low-ego, collaborative culture focused on connection and innovation.