Influencer marketing manager

Do you enjoy developing and implementing strategic influencer campaigns and want to create more “purpose” through your work by strategically connecting brands and companies with socially relevant topics? Then you’ve come to the right place: “We inspire brands and people to impact the world” — Ogilvy’s vision is to inspire brands and people to change the world. This vision also drives us at Ogilvy Public Relations. Our communications all-rounders advise clients in Corporate, BtC and BtB Communications, as well as Social Media, Influencer and Content Marketing. What sets us apart: in-depth brand and company knowledge, a passion for creative communication and the principle “We, not me”.

• Strategy & concept: You independently develop influencer marketing strategies and campaign concepts, from target groups and objectives to content planning, budgets and KPIs.
• Campaign management: You take overall responsibility for influencer campaigns, from planning and implementation to ongoing management and project controlling.
• Influencer relations: You identify suitable influencers and creators, handle selection, outreach and relationship management, and continuously develop our network.
• Client & stakeholder management: You confidently advise our clients and coordinate all relevant internal and external stakeholders to ensure successful implementation.
• Budget & quality: You keep an eye on budgets, timelines and quality and ensure that our campaigns are implemented efficiently and to a high standard.
• Analysis & optimization: You evaluate campaigns, create meaningful reports and derive concrete recommendations and optimization opportunities.

• Experience & expertise: You have several years of professional experience in influencer or creator marketing and have already independently conceived, managed and evaluated campaigns.
• Creator relations: You know the German creator landscape, have a good network and know which talents, formats and platforms are suited to different brands and target groups.
• Social & cultural trends: You keep up with current social media, creator and cultural trends, understand platform mechanics and can assess relevant developments for brands and campaigns.
• Consulting & presentation: You can persuasively present creative and strategic ideas and confidently engage with clients, potential new clients and internal stakeholders.
• Project & client orientation: You work in a structured, independent and solution-oriented manner, have high quality standards and maintain an overview even when managing several projects in parallel.
• Tools & communication: You are confident using influencer research and analytics tools as well as MS Office, and communicate professionally in German and English.

• Opportunity to work in a mobile office (three days on site)
• Access to our WPP learning network, including LinkedIn Learning
• Support with private retirement planning and employer-funded capital-forming benefits
• Anniversary bonuses in the form of additional vacation days
• Opportunity to use a job bike
• Enhanced company health insurance with an additional annual budget of up to €300
• Access to our Employee Assistance Program TELUS Health
• Free use of the Headspace app
• Subsidized Gympass membership