Head of ShareTheMeal Marketing

DEADLINE FOR APPLICATIONS

21 November 2026-23:59-GMT+01:00 Central European Time (Berlin)

WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of extreme weather shocks.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

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Reporting directly to, and working very closely with, the Head of ShareTheMeal, the Head of ShareTheMeal Marketing is responsible forleading the marketing organization of ShareTheMeal and for driving business development and revenue generation across the user journey and through the various marketing levers, to achieve ShareTheMeal’s ambitious and sustainable fundraising goals. This includes driving user acquisition, retention and revenue growth across the full user lifecycle, through paid growth, CRM and brand. Under the guidance and supervision of the Head of ShareTheMeal, the Head of ShareTheMeal Marketing will:

Lead the marketing strategy for the next phase of ShareTheMeal’s scale-up

• Define and own ShareTheMeal’s growth strategy for each of the marketing levers (ie. digital marketing incl. paid growth, CRM, and brandin accordance with ShareTheMeal’s vision, incorporating input from leadership and key stakeholders.
• Build hypotheses and data-based business scenarios, goals and forecasts for the strategic priorities.
• Develop execution roadmaps, incl. dependencies, key milestones, and resource / budgeting requirements.
• Ensure alignment across key internal and external stakeholders on the strategy and associated building blocks.
• As a member of the leadership team, contribute to quarterly and annual planning of team-wide objectives.

Ensure operational excellence in driving the strategy implementation:

• Ensure success goals, OKRs and metrics are defined, agreed upon, tracked and surfaced in the proper forums.
• Drive implementation of the strategy across the marketing teams, in conjunction with team leads and the Head of ShareTheMeal, striking a balance between longer-term strategic building activities, meeting mid-term goals, as well as realizing quick wins.
• Own the marketing budget and use research, data and analytics for decision making and measuring operational effectiveness, as well as driving a culture of structured experimentation and iteration.
• Support the transformation from paid marketing to a more sustainable product-led acquisition, in close collaboration with the Product team.
• Leverage partnerships and nurture win-win relationships with new and existing partners to further boost this revenue stream and execute on partnership-led acquisition (eg. with gaming or food delivery platforms).

Lead, manage and develop the marketing teams:

• Lead high-performing teams and their team leads across paid growth, CRM and brandsetting clear goals, priorities and expectations for each team.
• Manage the performance of direct reports and oversee performance management across the marketing teams, including regular feedback, performance reviews and development plans.
• Mentor and coach direct reports and their reports as needed, to ensure performance in the team is sustained and continuously improved, and to grow team leads into strong people managers.
• Define recruiting needs, lead selection processes including interviewing, and ensure a smooth onboarding of new team members.
• Instill a culture of customer centricity, ownership and experimentation, based on data and insights.

DELIVERABLES AT THE END OF THE CONTRACT

• Demonstrable growth of ShareTheMeal’s fundraising, in accordance with set objectives (eg. donation targets, donor quality targets, brand equity gains, marketing efficiency, etc) and within the budgetary constraints
• Strategic priorities, incl. budget and financial activities are planned, tracked and reported in line with WFP standards.
• Efficient and effective implementation and reporting for operational priorities, incl. business performance analysis and change management.
• Stable, engaged and high performing marketing teams, with clear goals, performance management and development in place, using data to drive decisions.

Education

§ Bachelor’s degree in business. Masters preferred.

Work history

§ At least 7 years relevant experience including as a seasoned business consultant at a senior level, head of marketing and business development, or related, with several years of experience leading and managing teams.

Technical expertise

§ Proven ability to lead, develop and manage experienced digital marketing teams,

§ Proven ability to manage budgets and craft data driven business cases.

§ Proven ability to conceptualize, plan, manage, develop, and monitor processes.

§ Proficient in the use of work productivity tools, as well as innovation-enabling tools

§ Essential computer skills in Microsoft Office applications: proficiency in Word, PowerPoint, and Excel

§ Resilient and results driven. Proven ability in developing strong, trusting relationships with reports and relevant stakeholders.

§ Strong people leadership skills: able to motivate, coach and hold teams accountable for results.

§ Ability to think strategically and creatively with an innovative mindset that is constantly looking for ways to improve things based on data and customer insights.

§ Strong interpersonal skills with a collaborative and flexible work style

§ Experience working with cross-functional teams.

§ A very good communicator. Strong presentation, listening, written and verbal skills.

Language(s)

§ Excellent command of spoken and written English

§ Intermediate knowledge of another official UN language would be a plus (Arabic, Chinese, French, Russian, Spanish).

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

• WFP is a 2020 Nobel Peace Prize Laureate.
• WFP offers a highly inclusive, diverse, and multicultural working environment.
• WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.
• A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.
• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: Head of ShareTheMeal Marketing

UNIT/DIVISION: Private Partnerships (PSP)

Head of ShareTheMeal initiative

DUTY STATION: Berlin, or remote

CONTRACT TYPE: Short-Term, Regular Consultant, full time

DURATION: 11 months

LINE MANAGER/SUPERVISOR: Head of ShareTheMeal initiative

ORGANIZATIONAL CONTEXT

The United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.

To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, the award-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.

ShareTheMeal currently has more than 1.3 million supporters worldwide, who have shared more than 330 million meals. WFP is pursuing an ambitious growth strategy for individual giving, and ShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app to include new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significant opportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter. The Head of ShareTheMeal Marketing is a member of the ShareTheMeal leadership team and leads the teams responsible for realizing this opportunity.