Head of performance marketing in crypto

Tangem is a high-tech company in the blockchain sector was founded in 2017, headquartered in Zug, Switzerland, with branches in North America, Eastern Europe, and APAC. Tangem started with the idea of bringing digital assets to the masses using a unique combination of a smartcard-based hardware wallet and mobile applications. We are looking for a senior Head of Performance Marketing to lead and scale Tangem’s global acquisition engine across both hardware products and the Tangem mobile wallet.

• Lead the performance team.
• Manage and develop two hands-on Performance Marketing Managers, set priorities, challenge their strategies and ensure strong execution across all channels.
• Define how Tangem acquires customers and users across two core journeys: hardware/e-commerce and mobile wallet/in-app services.
• Decide how investment should be allocated across channels, markets, products and acquisition journeys based on marginal economics and growth potential.
• Own CAC, ROAS, contribution margin, LTV/CAC and payback — ensuring that growth remains economically sustainable as we scale.
• Build a systematic pipeline for identifying, testing and scaling new paid acquisition channels, platforms, formats and mechanics.
• Define what we test across channels, audiences, creatives, offers, landing pages and app funnels — and make sure learnings translate into the next iteration.
• Build the strategy for acquiring users directly into Tangem Wallet and optimize beyond CPI toward wallet creation, funding, transactions, retention and LTV.
• Ensure paid acquisition, retargeting, activation, lifecycle communication, reactivation and cross-sell work as one growth system rather than separate functions.
• Work with Product, Analytics, Design and Marketing to identify where users drop off and what needs to change across website, app store, onboarding and in-app UX.
• Build a robust approach to attribution, incrementality, cohort analysis, LTV and channel contribution so budget decisions are based on true business impact rather than platform-reported ROAS.
• Understand which propositions, messages, formats and creative concepts drive performance and turn those insights into clear briefs and scalable creative testing.
• Continuously evaluate emerging acquisition channels, technologies, AI-driven marketing tools, measurement approaches and growth mechanics.

• 8+ years of experience in performance marketing / growth acquisition, with significant leadership responsibility.
• Proven experience managing multi-million-dollar annual acquisition budgets.
• Deep expertise across Google, Meta, YouTube, TikTok, Apple Search Ads, CPA-Networks and other major acquisition platforms.
• Strong experience with both web/e-commerce and mobile app acquisition.
• Strong understanding of CRM, lifecycle marketing, retargeting and audience segmentation.
• Deep knowledge of mobile attribution, app events, deep linking, and post-install optimization.
• Independently investigate funnels and cohorts across Google Analytics 4, Amplitude, AppsFlyer, internal BI and the data warehouse; validate data and reconcile platform reporting with business results.
• Understand event tracking, SDK and server-side integrations, deep links, postbacks and deduplication. Diagnose issues, define technical requirements and validate implementations.
• Launch and scale network partnerships, negotiate payouts and acceptance criteria, and manage tracking, traffic quality and publisher-level profitability.
• Identify bots, fake or duplicate conversions, undisclosed incentivized traffic and attribution manipulation.
• Strong command of CAC, ROAS, LTV/CAC, payback, сohort economics.
• Experience building structured channel and experimentation roadmaps, rather than relying only on existing channels.
• Strong understanding of CRO and product funnels and the ability to translate acquisition data into actionable recommendations for Product and UX teams.
• Highly analytical and comfortable making large budget allocation decisions based on data.
• Experience managing and developing strong performance marketers.
• Background in fintech, consumer apps, e-commerce, marketplaces, subscriptions or other high-scale B2C businesses is highly relevant.
• Будет плюсом: Crypto experience is a plus, but not required

• Stability, growth, participation in shaping the future unicorn.
• Remote work from any location.
• Competitive salary in EURO/USDT.
• Compensation for the purchase of necessary technical devices for the work.