head of marketing in iGaming

CoinPoker is a crypto-poker platform that uses blockchain technology to provide fast, secure, and transparent online poker gameplay.

• Assess and prioritise regional opportunities, including player segments, competitors, channels, and commercial potential
• Build a regional marketing plan aligned with the global strategy and recommend the budget, resources, and staged hires needed to deliver it
• Test new markets, channels, and campaigns, scaling successful initiatives and stopping unsuccessful ones
• Set regional acquisition priorities with central paid media, affiliate, agent, and partnerships teams, and grow a high-quality regional player base
• Lead regional brand and community activity across social channels, community groups, PR, events, and sponsorships
• Plan regional promotions and tournament series around local player preferences and time zones
• Own regional marketing localisation, including messaging, creative, promotions, and community tone, and localise player journeys and support with CRM, VIP, and Customer Service teams
• Use the regional network to bring in affiliates, agents, creators, poker communities, partners, and talent
• Bring regional insight into the global strategy and report on performance, competitor activity, and market opportunities
• Build and lead CoinPoker’s growth across CIS for poker and casino, scaling user acquisition and brand awareness, translating global strategy into a regional plan, and recommending the budget and hires needed
• Work with central teams, hire regional specialists into those teams, and build a lean regional team, with further investment as results justify it

• Senior marketing experience in online poker, casino, or iGaming, with deep knowledge of at least one key market in the region
• Proven track record of scaling user acquisition and brand awareness across a market
• Sound judgment in assessing complex or emerging markets
• Experience building the case for marketing budgets and headcount, and allocating spend against acquisition targets
• Strong command of acquisition economics, including CAC, LTV, cohort analysis, rev share, and CPA
• Established network across regional poker affiliates, agents, creators, and marketing talent, with evidence of how it has driven results
• Experience building a team and leading through influence alongside central teams
• Native speaker of the language of one of the region’s key markets
• Professional English

• Performance-based bonuses
• Flexible working hours
• Opportunity to work with cutting-edge technology in the blockchain and online gaming industry
• Collaborative and inclusive team culture
• Professional development opportunities and career growth within a rapidly evolving company