Head of marketing for web2app funnels

FunnelFox is a no-code platform that helps app developers grow revenue through web2app funnels. Launched 2,5 years ago, it’s already showing impressive growth. Marketers and product managers can build, launch, and optimize funnels in hours instead of months, all without writing a single line of code. Marketing is how app developers discover FunnelFox and why they decide to book a demo.

• Own the marketing pipeline: booked demos and new MRR, from channel strategy all the way to closed revenue.
• Build marketing analytics properly: attribution, source tracking, and a funnel from first touch to paying client, with dashboards the whole company can trust.
• Set goals for the team, break them down by channel and by person, track progress every week, and make decisions quickly when something isn’t working.
• Lead and grow the team across content & SEO, webinars, influencers, social, paid and events: hire, develop people and give direct feedback.
• Turn marketing into a system: build processes for content production, influencer partnerships and events that run without heroics, and bring in AI agents and automation wherever they save time.
• Find and test non-standard channels and offers, especially across the app growth and user acquisition ecosystem where our clients are.
• Own the marketing budget and allocate it based on what actually drives demos and revenue.
• Partner closely with Sales, Product and leadership to align on ICP, positioning and lead quality, so that marketing and sales work from the same numbers.

• Experience leading a marketing team, with a track record of setting goals, breaking them down and holding people accountable for them.
• Ownership of business metrics such as pipeline, demos, leads and revenue, not just reach or followers. You can explain what you moved, by how much, and how you did it.
• Strong analytical skills: you’re fluent with numbers, have set up marketing analytics or attribution yourself, and know where every lead comes from.
• Systems thinking and attention to detail: you keep digging until you understand why a metric moved.
• Experience in B2B SaaS demand generation, or in the mobile app / adtech / user acquisition industry, with a clear understanding of how app developers grow and buy tools.
• Hands-on experience using AI tools and automation in marketing.
• A hacker mindset: you get creative with channels and offers once the obvious ones are exhausted.
• Resilience at high pace: you’re comfortable with ambitious targets and direct feedback, and you can hold a high bar for others too.
• Fluent English.
• Будет плюсом: Experience building agentic workflows is a big plus

• Flexible remote work: Work from anywhere with a schedule that fits your life. Our core team operates in Europe, and we welcome candidates worldwide using Deel.com.
• High ownership and real impact: You’ll actively influence product and technical decisions, not just execute predefined tasks.
• Fast-moving startup environment: We value speed, autonomy, and practical problem-solving over rigid corporate processes.
• Direct communication: We keep things simple and transparent, ensuring you focus on what matters most — getting things done.
• Professional Support: We provide a monthly budget that you can allocate based on your personal and professional priorities — including language learning, professional development, mental health support, sports, or health insurance.