head of marketing for an educational project

Volna is an online platform for doctors that provides education, exams, employment opportunities, and professional development. The company offers continuing medical education and premium online learning products, including anti-aging, peptides, personal branding, and medical English.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Build a new promotion and growth strategy for the business line with the Commercial Director and founder;
• Open scalable traffic channels with ROMI of 300%+ and establish continuous lead generation;
• Take ownership of content marketing and grow the Telegram subscriber base;
• Audit current marketing channels and funnels and create an action plan;
• Maintain and grow content marketing on Telegram and MAX and launch it on new social platforms;
• Maintain and grow SMM on Instagram and launch new social channels;
• Build a planning and reporting model and the analytics needed for decision-making;
• Manage the team and workload, introduce a regular management cadence, and hire to fill gaps;
• Build a marketing knowledge base and systematize existing tools and materials;
• Contribute to market positioning with the product team;
• Test and identify new scalable traffic channels with ROMI of 300%+;
• Establish cross-team communication and run cross-functional projects with other departments.

• Hands-on experience running low- or zero-budget channels, including SMM, webinar funnels, content marketing, and aggregators;
• Understand EdTech marketing funnels and manage them at every stage;
• Experience with CRM systems, marketing analytics, and analytics dashboards;
• Experience with resource planning and P&L ownership, including allocating budgets, people, and priorities across marketing directions;
• Experience leading a cross-functional team of 5+ and achieving monthly revenue targets of at least RUB 15M;
• Experience building a regular management cadence covering planning, goal setting, metric tracking, and performance reviews;
• Strong cross-team collaboration skills with sales, product, and other functions;
• Understand the target audience of doctors and medical professionals in Russia and the CIS;
• Experience in startups or fast-growing companies and working with uncertainty and incomplete processes;
• Experience managing design, including writing briefs, controlling quality, and overseeing marketing material production;
• Nice to have: Experience generating lead flow that scaled monthly revenue from RUB 15M to RUB 30M, experience building and running a system of marketing experiments and a hypothesis pipeline.

• Remote work with flexible start time and location, focused on committed results;
• Individual compensation based on experience and interview results, including base salary and KPI bonus.