head of marketing

Pink Elephant is a venture builder and investment company developing an ecosystem of progressive mental health solutions. Its portfolio combines media, diagnostics, e-commerce, telemedicine, and technology to make evidence-based therapies and holistic practices more accessible. The company focuses on Europe and other advanced markets, preparing infrastructure for the coming wave of psychedelic and mental health innovation.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own App Store Optimization end-to-end including keyword strategy, creative testing, conversion rate optimization, and localization;
• Build organic acquisition loops through content, SEO, ASO, and referral/virality mechanics;
• Drive App Store and Google Play featuring opportunities and category ranking strategy;
• Own paid acquisition strategy and execution across Meta, Google UAC, TikTok, Apple Search Ads, and emerging mobile ad networks;
• Manage mobile measurement and attribution stack to ensure accurate, privacy-compliant performance reporting;
• Build and optimize the full funnel from install to activation, trial, and subscription;
• Run a disciplined testing program grounded in CAC, LTV, ROAS, and payback period targets;
• Own lifecycle marketing to drive activation, retention, and subscription conversion;
• Partner with product on subscription pricing, paywall design, and trial mechanics;
• Build and lead a lean growth marketing team;
• Partner with product and data teams to instrument analytics and build cohort dashboards;
• Report growth performance and forecasts directly to executive leadership.

• 6+ Years in growth or performance marketing with a strong focus on mobile apps;
• Hands-on experience with ASO and paid UA at scale;
• Proven track record of scaling consumer mobile apps through organic and paid channels;
• Deep data fluency including cohort analysis, CAC-to-LTV modeling, attribution logic, and incrementality testing;
• Proficiency with mobile growth stack including AppsFlyer/Adjust, Meta Ads, Google UAC, Apple Search Ads, TikTok Ads, Mixpanel/Amplitude, Firebase, GA4, and A/B testing tools;
• Experience growing mobile products in the US and/or Western Europe;
• Understanding of app store dynamics, privacy regulation, and consumer behavior in global markets;
• Experience launching or scaling products across multiple GEOs simultaneously;
• Genuine interest in mental health, wellness, or mission-driven consumer products;
• Ability to operate in a regulated or reputationally sensitive category;
• Personal experience with antidepressants;
• Nice to have: Experience in healthtech, wellness, or other regulated/trust-sensitive B2C categories.

• No conditions specified